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  • The association of tobacco marketing with median income and racial/ethnic characteristics of neighbourhoods in Omaha, Nebraska

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The association of tobacco marketing with median income and racial/ethnic characteristics of neighbourhoods in Omaha, Nebraska
  1. Mohammad Siahpush1,
  2. Pamela R Jones2,
  3. Gopal K Singh3,
  4. Lava R Timsina1,
  5. Judy Martin4
  1. 1Department of Health Promotion, Social and Behavioral Health Sciences, College of Public Health, University of Nebraska Medical Center, 986075 Nebraska Medical Center, Omaha, Nebraska, USA
  2. 2Department of Community-Based Health, College of Nursing, University of Nebraska Medical Center, 985330 Nebraska Medical Center, Omaha, Nebraska, USA
  3. 3Maternal and Child Health Bureau, HRSA, US Department of Health and Human Services, 5600 Fishers Lane, Room 18-41, Rockville, Maryland, USA
  4. 4Tobacco Free Nebraska, Nebraska Department of Health and Human Services, 301 Centennial Mall South, Lincoln, Nebraska, USA
  1. Correspondence to Dr Mohammad Siahpush, Department of Health Promotion, Social and Behavioral Health Sciences, College of Public Health, University of Nebraska Medical Center, 986075 Nebraska Medical Center, Omaha, NE 68198-6075, USA; msiahpush{at}unmc.edu

Abstract

Objective To examine the association of point-of-sale tobacco marketing with median income and racial/ethnic composition at the neighbourhood level in Omaha Metropolitan Area, Nebraska.

Methods Fieldworkers collected comprehensive tobacco marketing data from all of the stores that were licensed to sell tobacco in 84 randomly selected neighbourhoods in the Omaha Metropolitan Area, Nebraska.

Results An increase of $10 000 in median household income was associated with a decrease of 14.3% in the number of tobacco marketing items per square mile in a neighbourhood (p=0.021). There was very little evidence that the percentages of African-American and Hispanic populations in the neighbourhoods were related to tobacco marketing.

Conclusion Banning tobacco marketing, as recommended by the Framework Convention on Tobacco Control, is likely to reduce tobacco use disparities.

  • Tobacco marketing
  • socioeconomic status
  • race/ethnicity
  • neighbourhood
  • advertising and promotion
  • tobacco products

https://doi.org/10.1136/tc.2009.032185

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    Footnotes

    • Funding Center for Reducing Health Disparities, University of Nebraska Medical Center (2008-2009).

    • Competing interests None.

    • Provenance and peer review Not commissioned; externally peer reviewed.