- Correspondence to Professor Janet Hoek, Department of Marketing, University of Otago, PO Box 56, Dunedin 9054, New Zealand;
- Received August 7, 2011
- Accepted December 12, 2011
- First published February 20, 2012.
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.