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Unicorns cartoons: marketing sweet and creamy e-juice to youth

https://doi.org/10.1136/tobaccocontrol-2016-053206

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    Footnotes

    • Contributors RKJ conceived of the study. Both RKJ and DR collected and analysed the advertisements and prepared the manuscript.

    • Competing interests None declared.

    • Provenance and peer review Not commissioned; externally peer reviewed.