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World Vapor Expo 2017: e-cigarette marketing tactics
  1. Ziyad Ben Taleb,
  2. Mohammad Ebrahimi Kalan
  1. Department of Epidemiology, Robert Stempel College of Public Health, Florida International University, Miami, Florida, USA
  1. Correspondence to Dr Ziyad Ben Taleb, Department of Epidemiology, Robert Stempel College of Public Health, Florida International University, Miami, FL 33174, USA; zbent002{at}fiu.edu

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A newly emerging public health issue is the surge of ‘vaping conventions’ for e-cigarette marketing and sales.1 2 Vaping conventions are intended mainly for e-cigarette users and enthusiasts. Typically, a vaping convention includes multiple vendor booths where attendees can purchase ‘e-liquids’ (nicotine solutions that contain flavouring and colouring) and try new vaping equipment.

In August 2017, the World Vapor Expo was organised for 3 days in the USA (Miami, Florida). Hundreds of companies, retailers, distributors and wholesalers were represented.3 The first day consisted of networking opportunities for exhibitors and vendors, and the next 2 days were dedicated for the public. Guests were encouraged to socialise and try new flavours. Conventions such as the World Vapor Expo are becoming increasingly popular. More …

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