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Research paper
Light and mild redux: heated tobacco products’ reduced exposure claims are likely to be misunderstood as reduced risk claims

Authors

  • Lucy Popova School of Public Health, Georgia State University, Atlanta, Georgia, USA PubMed articlesGoogle scholar articles
  • Lauren Kass Lempert Center for Tobacco Control Research & Education, University of California, San Francisco, California, USA PubMed articlesGoogle scholar articles
  • Stanton A Glantz Center for Tobacco Control Research & Education, University of California, San Francisco, California, USA Department of Medicine, Cardiovascular Research Institute, Philip R. Lee Institute for Health Policy Studies, Helen Diller Family Comprehensive Cancer Center, University of California, San Francisco, San Francisco, California, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Lucy Popova, School of Public Health, Georgia State University, Atlanta, GA 30302, USA; lpopova1{at}gsu.edu
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Citation

Popova L, Lempert LK, Glantz SA
Light and mild redux: heated tobacco products’ reduced exposure claims are likely to be misunderstood as reduced risk claims
Tobacco Control 2018;27:s87-s95.

Publication history

  • Received February 16, 2018
  • Revised June 11, 2018
  • Accepted June 16, 2018
  • First published September 12, 2018.
Online issue publication 
November 17, 2018

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© Author(s) (or their employer(s)) 2018. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/.