Article Text

Download PDFPDF
Naturally similar: Natural American Spirit and Nat Sherman’s new cigarette
  1. M Jane Lewis,
  2. Michelle Jeong,
  3. Christopher Ackerman
  1. Center for Tobacco Studies, Rutgers School of Public Health, New Brunswick, New Jersey, USA
  1. Correspondence to Professor M Jane Lewis, Center for Tobacco Studies, Rutgers School of Public Health, New Brunswick, NJ 08901, USA; lewismj{at}sph.rutgers.edu

Statistics from Altmetric.com

In 2015, the US Food and Drug Administration (FDA) sent warning letters to makers of Natural American Spirit (NAS) and Nat Sherman cigarettes regarding their use of misleading descriptors such as ‘additive-free’ and ‘natural’ on product labels and advertising.1 2 The result was a 2017 agreement to remove the terms ‘additive-free’ and ‘natural’ as claims, while still allowing NAS to retain the word ‘natural’ in its brand name.3 The agreement also allowed the use of the term ‘organic’ and a specific claim: ‘Tobacco Ingredients: Tobacco and Water’—both claims that have been utilised in previous NAS ads.

Post-agreement ads for NAS (owned by Reynolds American) now claim its cigarettes are ‘real’, ‘simple’ and ‘different’, and made of only two ingredients: tobacco and water (figure 1). The implied message is clear: these cigarettes are different (from other …

View Full Text

Request Permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.