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#PuffBar: how do top videos on TikTok portray Puff Bars?

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  • Contributors ASLT and EW contributed to conceptualising the study. EW contributed to data collection and analysis. ASLT drafted the initial manuscript. All authors contributed to the writing, and reviewed and approved the final manuscript. ASLT is responsible for the overall content as guarantor.

  • Funding ASLT is supported by the National Cancer Institute of the US National Institutes of Health (NIH) and the US Food and Drug Administration (FDA) under R03CA212544-01A1 and the National Cancer Institute under 1R01CA237670-01A1.

  • Disclaimer The content is solely the responsibility of the authors and does not necessarily represent the official views of NIH or FDA.

  • Competing interests None declared.

  • Patient consent for publication Not required.

  • Provenance and peer review Not commissioned; externally peer reviewed.

  • Data availability statement All data relevant to the study are included in the article or uploaded as supplementary information.

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