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While standardised (or plain) packaging is required in at least 14 countries, the only evidence on postimplementation support comes from Australia. Public support is important for public health policy as it can be instrumental in whether governments introduce measures, and can help justify the decision to have done so.1 2 In Australia, support for plain packaging during the transition period was higher among smokers using plain packs than smokers using fully branded packs.2 A longitudinal survey found that support among smokers increased from 28% preplain packaging to 49% 6 months postplain packaging.3 Cross-sectional surveys found that while approval among smokers and ex-smokers was unchanged from prior to the policy being implemented to 12 months postplain packaging, there was a significant decrease in disapproval (from 36.4% preimplementation to 28.2% for smokers, and from 17.2% preimplementation to 13.9% for ex-smokers).4
Since 20 May 2017, cigarettes and rolling tobacco in the UK must be sold in …
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Contributors CM and SCH designed the study and obtained funding. CB was responsible for data management and analysis. CM drafted the manuscript, and all authors approved the final manuscript.
Funding This work was supported by Cancer Research UK and the British Heart Foundation (Grant no: A18507) and the Department of Health and Social Care through the Public Health Research Consortium.
Competing interests None declared.
Patient consent for publication Not required.
Ethics approval Ethical approval was granted by the University of Stirling, with the first two waves approved by the Faculty of Health Sciences and Sport Ethics Committee and the third wave by the General University Ethical Panel.
Provenance and peer review Not commissioned; externally peer reviewed.
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