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Creating a market for IQOS: analysis of Philip Morris’ strategy to introduce heated tobacco products to the Australian consumer market
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Original research
Creating a market for IQOS: analysis of Philip Morris’ strategy to introduce heated tobacco products to the Australian consumer market
Online download statistics by month:
Online download statistics by month: November 2020 to March 2021
Abstract
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Nov 2020
1842
102
46
Dec 2020
557
40
21
Jan 2021
487
34
16
Feb 2021
735
24
10
Mar 2021
624
16
12
Total
4245
216
105
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