Article info
Original research
Creating a market for IQOS: analysis of Philip Morris’ strategy to introduce heated tobacco products to the Australian consumer market
- Correspondence to Christina Watts, Prevention Research Collaboration, Sydney School of Public Health, The University of Sydney Faculty of Medicine and Health, Sydney, NSW 2006, Australia; christina.watts{at}sydney.edu.au
Citation
Creating a market for IQOS: analysis of Philip Morris’ strategy to introduce heated tobacco products to the Australian consumer market
Publication history
- Received June 29, 2020
- Revised October 13, 2020
- Accepted October 21, 2020
- First published November 15, 2020.
Online issue publication
April 21, 2022
Article Versions
- Previous version (15 November 2020).
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© Author(s) (or their employer(s)) 2022. No commercial re-use. See rights and permissions. Published by BMJ.