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Creating a market for IQOS: analysis of Philip Morris’ strategy to introduce heated tobacco products to the Australian consumer market

Authors

  • Christina Watts Prevention Research Collaboration, Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, Sydney, New South Wales, AustraliaCancer Prevention and Advocacy Division, Cancer Council New South Wales, Sydney, New South Wales, Australia PubMed articlesGoogle scholar articles
  • Suzan Burton School of Business, Western Sydney University, Sydney, New South Wales, Australia PubMed articlesGoogle scholar articles
  • Becky Freeman Prevention Research Collaboration, Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, Sydney, New South Wales, Australia PubMed articlesGoogle scholar articles
  1. Correspondence to Christina Watts, Prevention Research Collaboration, Sydney School of Public Health, The University of Sydney Faculty of Medicine and Health, Sydney, NSW 2006, Australia; christina.watts{at}sydney.edu.au
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Citation

Watts C, Burton S, Freeman B
Creating a market for IQOS: analysis of Philip Morris’ strategy to introduce heated tobacco products to the Australian consumer market

Publication history

  • Received June 29, 2020
  • Revised October 13, 2020
  • Accepted October 21, 2020
  • First published November 15, 2020.

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