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Natural American Spirit cigarettes are marketed as ‘made different’: the role of brand positioning and differentiation

Authors

  1. Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics, University of Guelph, Guelph N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Dewhirst T
Natural American Spirit cigarettes are marketed as ‘made different’: the role of brand positioning and differentiation

Publication history

  • First published March 16, 2021.

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