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Intensified advertising of heated tobacco products in Japan: an apparent shift in marketing strategy

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  • Contributors MI conceived the study. All the authors designed the study. MI obtained and analysed the data. MI drafted the manuscript, which was then edited by AH, HI and TT. All authors approved the final version of the manuscript.

  • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.

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