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‘Beyond nicotine’ marketing strategies: Big Tobacco diversification into the vaping and cannabis product sectors

Authors

  • Timothy Dewhirst Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics, University of Guelph, Guelph, ON N1G 2W1, Canada PubMed articlesGoogle scholar articles
  1. Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics, University of Guelph, Guelph, ON N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Dewhirst T
‘Beyond nicotine’ marketing strategies: Big Tobacco diversification into the vaping and cannabis product sectors

Publication history

  • Received May 23, 2021
  • Accepted August 16, 2021
  • First published September 12, 2021.

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