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  • Evaluating US smokers’ willingness to pay for different cigarette packaging designs before and after real-world exposure in a randomised trial

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Original research
Evaluating US smokers’ willingness to pay for different cigarette packaging designs before and after real-world exposure in a randomised trial

Authors

  • Matthew Stone Psychiatry, University of Pennsylvania Perelman School of Medicine, Philadelphia, Pennsylvania, USA PubMed articlesGoogle scholar articles
  • Claudiu Dimofte Marketing, San Diego State University, San Diego, California, USA PubMed articlesGoogle scholar articles
  • David Strong Herbert Wertheim School of Public Health and Human Longevity Science, University of California San Diego, La Jolla, California, USA Cancer Prevention and Control Program, University of California San Diego Moores Cancer Center, La Jolla, California, USA PubMed articlesGoogle scholar articles
  • Kim Pulvers Psychology, California State University San Marcos, San Marcos, California, USA PubMed articlesGoogle scholar articles
  • Noe C Crespo School of Public Health, San Diego State University, San Diego, California, USA PubMed articlesGoogle scholar articles
  • Eric C Leas Herbert Wertheim School of Public Health and Human Longevity Science, University of California San Diego, La Jolla, California, USA Cancer Prevention and Control Program, University of California San Diego Moores Cancer Center, La Jolla, California, USA PubMed articlesGoogle scholar articles
  • John P Pierce Herbert Wertheim School of Public Health and Human Longevity Science, University of California San Diego, La Jolla, California, USA Cancer Prevention and Control Program, University of California San Diego Moores Cancer Center, La Jolla, California, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Matthew Stone, Psychiatry, University of Pennsylvania Perelman School of Medicine, Philadelphia, PA 19104, USA; matthew.stone1{at}pennmedicine.upenn.edu
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Citation

Stone M, Dimofte C, Strong D, et al
Evaluating US smokers’ willingness to pay for different cigarette packaging designs before and after real-world exposure in a randomised trial
Tobacco Control 2023;32:689-695.

Publication history

  • Received September 23, 2021
  • Accepted February 20, 2022
  • First published March 1, 2022.
Online issue publication 
November 03, 2023

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© Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ.