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Tobacco industry advertising: efforts to shift public perception of big tobacco with paid media in the USA

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  • Contributors ND, RK and BS all designed this project. ND analysed the data. RK and BS wrote the text and all three authors reviewed and revised the final text.

  • Funding Research reported in this publication was supported by Truth Initiative.

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.