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- Public opinion
- Electronic nicotine delivery devices
- Non-cigarette tobacco products
- Harm Reduction
E-cigarette use (vaping) has increased in popularity among young people with child-friendly flavours and products alongside social media promotions targeting adolescents.1 Often touted as a ‘safer alternative’ to tobacco smoking, e-cigarettes have multiple adverse health effects2 3 and can be a precursor to cigarette smoking, particularly in young people.4–6
Australia has regulations restricting the supply of e-cigarettes.7 In 2021, despite lobbying from industry, it became illegal to supply or purchase nicotine containing e-cigarettes without a prescription and child-proof closures became mandatory.8 There are, however, currently no national laws governing the promotion of non-nicotine e-cigarette products to children.7 The marketing of non-nicotine e-cigarettes continues to target children with respect to product appeal, price and product placement, for example, in video games and streaming service content. Laws banning the …
Contributors All authors of this research letter directly participated in the planning, execution or analysis phases of the study, and have read and approved this, the final version of the research letter.
Funding This work was supported by The Royal Children’s Hospital Foundation.
Competing interests None declared.
Provenance and peer review Not commissioned; externally peer reviewed.