Noticing people, discounts and non-tobacco flavours in e-cigarette ads may increase e-cigarette product appeal among non-tobacco-using young adults

Julia Chen-Sankey; Michelle Jeong; Olivia A Wackowski; Jennifer B Unger; Jeff Niederdeppe; Edward Bernat; Maansi Bansal-Travers; Meghan Moran; Ryan David Kennedy; Aaron Broun; Kiana Hacker; Kelvin Choi

doi:10.1136/tobaccocontrol-2022-057269

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Original research

Noticing people, discounts and non-tobacco flavours in e-cigarette ads may increase e-cigarette product appeal among non-tobacco-using young adults

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Julia Chen-Sankey Center for Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USADepartment of Health Behavior, Society, and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA PubMed articles Google scholar articles
Michelle Jeong Center for Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USADepartment of Health Behavior, Society, and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA PubMed articles Google scholar articles
Olivia A Wackowski Center for Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USADepartment of Health Behavior, Society, and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA PubMed articles Google scholar articles
Jennifer B Unger Department of Population and Public Health Sciences, University of Southern California Keck School of Medicine, Los Angeles, California, USA PubMed articles Google scholar articles
Jeff Niederdeppe Department of Communication, Cornell University, Ithaca, New York, USA PubMed articles Google scholar articles
Edward Bernat Department of Psychology, University of Maryland College Park, College Park, Maryland, USA PubMed articles Google scholar articles
Maansi Bansal-Travers Health Behavior, Roswell Park Cancer Institute, Buffalo, New York, USA PubMed articles Google scholar articles
Meghan Moran Department of Health, Behavior & Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA PubMed articles Google scholar articles
Ryan David Kennedy Department of Health, Behavior & Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA PubMed articles Google scholar articles
Aaron Broun School of Public Health, George Washington University, Washington, District of Columbia, USA PubMed articles Google scholar articles
Kiana Hacker Division of Intramural Research, National Institute on Minority Health and Health Disparities, Bethesda, Maryland, USA PubMed articles Google scholar articles
Kelvin Choi Division of Intramural Research, National Institute on Minority Health and Health Disparities, Bethesda, Maryland, USA PubMed articles Google scholar articles

Correspondence to Dr Julia Chen-Sankey, Center for Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USA; jc.sankey{at}rutgers.edu

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Citation

Chen-Sankey J, Jeong M, Wackowski OA, et al

Noticing people, discounts and non-tobacco flavours in e-cigarette ads may increase e-cigarette product appeal among non-tobacco-using young adults

Tobacco Control Published Online First: 07 June 2022. doi: 10.1136/tobaccocontrol-2022-057269

Publication history

Received January 11, 2022
Accepted May 31, 2022
First published June 7, 2022.

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