As tobacco marketing restrictions intensify, tobacco companies increasingly turn to the cigarette product itself as a marketing medium with new flavours, capsules, novelty filter features and attractive cigarette stick designs. This paper considers a ‘standardised cigarettes’ policy as a potential next step in restricting tobacco marketing. This policy would remove from cigarette products all the elements that increase their appeal and addictiveness: added flavours, nicotine, and visual designs and branding. The result would be a cigarette that is flavourless, not especially addicting, and visually off-putting. This paper discusses what a standardised cigarettes policy might look like from a regulatory standpoint, and how it fits into current policy obligations under the WHO Framework Convention on Tobacco Control.
- Advertising and promotion
- End game
- Packaging and labelling
- Public policy
- Tobacco industry
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Contributors YvdE is the sole contributor to this work.
Funding This work was funded by an NUS research account (A-0006099-00-00) and a Ministry of Education Tier 1 Academic Research Fund (A-0002078-00-00).
Competing interests None declared.
Provenance and peer review Not commissioned; externally peer reviewed.