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Lucky Strike advertising: the use of ‘anaphora’ as a rhetorical device to highlight ‘smooth’ as a cigarette product descriptor
- Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, Gordon S Lang School of Business and Economics, University of Guelph, Guelph, ON N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Lucky Strike advertising: the use of ‘anaphora’ as a rhetorical device to highlight ‘smooth’ as a cigarette product descriptor
Publication history
- First published August 11, 2022.
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© Author(s) (or their employer(s)) 2022. No commercial re-use. See rights and permissions. Published by BMJ.