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‘Proudly Canadian’ and ‘no Big Tobacco affiliation’: STLTH e-cigarette advertising and positioning in Canada

Authors

  • Timothy Dewhirst Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics, University of Guelph, Guelph, Ontario, Canada PubMed articlesGoogle scholar articles
  1. Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics, University of Guelph, Guelph, ON N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Citation

Dewhirst T
‘Proudly Canadian’ and ‘no Big Tobacco affiliation’: STLTH e-cigarette advertising and positioning in Canada
Tobacco Control Published Online First: 19 May 2023. doi: 10.1136/tc-2023-057960

Publication history

  • First published May 19, 2023.

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© Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ.