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Impact of IQOS modified risk messaging on physicians’ product perceptions and recommendations

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  • Contributors CDD and MBS designed and obtained funding for the parent survey study and led the implementation of the parent study. OAW led the design of the embedded IQOS experiment in the parent study and led the writing of the manuscript. MBS and CDD contributed to the review and editing of the manuscript.

  • Funding This work was supported by the National Cancer Institute (NCI) of the National Institutes of Health (under R01CA190444). Contributions by OAW were also supported by NCI (under R37CA222002). The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health. The funders had no role in the design and conduct of the study; collection, management, analysis and interpretation of the data; preparation, review or approval of the manuscript; and decision to submit the manuscript for publication.

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.

  • Supplemental material This content has been supplied by the author(s). It has not been vetted by BMJ Publishing Group Limited (BMJ) and may not have been peer-reviewed. Any opinions or recommendations discussed are solely those of the author(s) and are not endorsed by BMJ. BMJ disclaims all liability and responsibility arising from any reliance placed on the content. Where the content includes any translated material, BMJ does not warrant the accuracy and reliability of the translations (including but not limited to local regulations, clinical guidelines, terminology, drug names and drug dosages), and is not responsible for any error and/or omissions arising from translation and adaptation or otherwise.