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Backwoods cigars, sold by Imperial Tobacco Group (ITG), have the fastest growing market share of cigar sales in USA.1 Since 2018, Backwoods’ advertising has previously characterised both their cigar products as ‘natural’ while focusing on their brand-specific flavours.2–4 Most Backwoods products sold are flavoured.5 Nearly all Backwoods products found in localities with flavour restrictions continue to have explicit characterising flavour names.6 7
In December 2022, the state of California implemented restrictions that prohibit the sale of flavoured tobacco products. In Spring 2023, Backwoods cigars’ website began featuring a new selection of seven products referred to as their California Range (figure 1). Whereas the Original and Craft Backwoods cigars—now collectively known as the National Range—primarily have explicit or characterising flavour names, California Range products have primarily concept flavour names.
Review of Backwoods’ new California Range cigars against …
Contributors All authors took an active role in the manuscript. CCO, SPM and ET conceptualised and designed the study. CCO collected the data. CCO, SPM and AM analysed and interpreted the data. CCO drafted the initial manuscript. All authors revised the manuscript for important intellectual content. ET obtained funding for this study and is responsible for the overall content. All authors approved the final manuscript.
Funding This research is supported by the National Institute on Drug Abuse of the National Institutes of Health and FDA Center for Tobacco Products (CTP) under award number R01DA048529.
Disclaimer The content of this research is solely the responsibility of the authors and does not necessarily reflect the views of the National Institutes of Health or FDA.
Competing interests None declared.
Provenance and peer review Not commissioned; externally peer reviewed.