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- Tobacco industry
- Non-cigarette tobacco products
- Advertising and Promotion
- Packaging and Labelling
- Social marketing
Hookah or waterpipe tobacco smoking (WTS) has become a global epidemic among young adults.1 Contributing factors include the widespread availability of flavoured tobacco, the perception that WTS is less harmful than other forms of tobacco and the positive portrayal of WTS on the internet and social media.2 Well-established evidence shows WTS produces toxicants such as carcinogenic polycyclic aromatic hydrocarbons (PAHs), volatile aldehydes (VAs) and carbon monoxide (CO), which contribute to dire health consequences, including cardiopulmonary disease and malignancies.3 4 The inhalation of these harmful chemicals, combined with the prolonged duration of WTS sessions, compounds the risk compared with other forms of tobacco use.5 6
However, the WTS industry is using creative strategies to …
Contributors ZBT, SAB, MEK and COC contributed to the design and wrote the article. All authors approved the final version for submission.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests None declared.
Provenance and peer review Not commissioned; externally peer reviewed.