Article Text

Cross-sectional study of the associations between the implementation of the WHO FCTC tobacco advertising, promotion and sponsorship bans and current e-cigarette use among youth from countries with different income levels
  1. Tuija Ylitörmänen1,
  2. Yelena Tarasenko2,
  3. Heikki Hiilamo1,
  4. Otto Ruokolainen1,
  5. Pekka Puska1,
  6. Hanna Ollila1
  1. 1Department of Public Health and Welfare, Finnish Institute for Health and Welfare, Helsinki, Finland
  2. 2Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia, USA
  1. Correspondence to Dr Tuija Ylitörmänen, Department of Public Health and Welfare, Finnish Institute for Health and Welfare, Helsinki FI-00271, Finland; tuija.ylitormanen{at}thl.fi

Abstract

Background The WHO Framework Convention on Tobacco Control (WHO FCTC) Article 13 requires countries to ban tobacco advertising, promotion and sponsorship (TAPS), and bans are recommended to cover electronic cigarettes (e-cigarettes). We examined youth e-cigarette prevalence by TAPS regulations in countries with different income levels.

Methods We analysed data on 165 299 respondents from 48 countries with 2016/2018 WHO FCTC implementation reports and 2016–2019 Global Youth Tobacco Survey. We used multilevel logistic regressions to examine associations between TAPS regulations and current e-cigarette use, stratified by country income.

Results About 1 in 10 respondents was currently using e-cigarettes. Respondents in countries with TAPS bans on the internet were less likely to use e-cigarettes (adjOR=0.58; 95% CI 0.39 to 0.86) than youth in countries without such bans. In lower middle-income and low-income countries, bans on displaying tobacco products at the point of sale (adjOR=0.55; 95% CI 0.34 to 0.90), bans on product placement (adjOR=0.44; 95% CI 0.28 to 0.69) and strength of additional TAPS measures were associated with lower prevalence of e-cigarette use among students. Being taught about the dangers of the use of tobacco in school was associated with lower odds of e-cigarette use. No differences in the use of e-cigarettes were observed by types of TAPS among respondents in high-income countries.

Conclusions Strengthening implementation of TAPS policies and assuring they cover new and emerging products, online channels and points of sales are essential, especially in lower income countries. Maintaining tobacco health education is also important to protect youth from e-cigarette use.

  • Public policy
  • Electronic nicotine delivery devices
  • Advertising and Promotion
  • Low/Middle income country
  • Surveillance and monitoring

Data availability statement

Data are available in a public, open access repository. Data are available in public, open access repository. The Global Youth Tobacco Survey (GYTS) are publicly available at the (https://extranet.who.int/ncdsmicrodata/index.php/catalog/GYTS/?page=1&ps=15&repo=GYTS) and WHO FCTC Implementation Database (https://extranet.who.int/fctcapps/fctcapps/fctc/implementation-database/parties-list). Additional public databases used were the Global Health Observatory:https://www.who.int/data/gho/data/indicators/indicator-details/GHO/gho-tobacco-control-raise-taxes-r-afford-gdp and https://databank.worldbank.org/source/world-development-indicators.

This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/.

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Data availability statement

Data are available in a public, open access repository. Data are available in public, open access repository. The Global Youth Tobacco Survey (GYTS) are publicly available at the (https://extranet.who.int/ncdsmicrodata/index.php/catalog/GYTS/?page=1&ps=15&repo=GYTS) and WHO FCTC Implementation Database (https://extranet.who.int/fctcapps/fctcapps/fctc/implementation-database/parties-list). Additional public databases used were the Global Health Observatory:https://www.who.int/data/gho/data/indicators/indicator-details/GHO/gho-tobacco-control-raise-taxes-r-afford-gdp and https://databank.worldbank.org/source/world-development-indicators.

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Footnotes

  • Contributors HO and YT conceptualised the study. YT conducted the formal analysis. TY wrote the first draft of the manuscript in collaboration with HO, YT and OR. HH and PP revised the manuscript. HO is the guarantor. All authors reviewed and approved the manuscript for submission.

  • Funding Funding provided by the Bloomberg Initiative to Reduce Tobacco Use through the CDC Foundation with a grant from Bloomberg Philanthropies.

  • Disclaimer The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the CDC Foundation.

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.

  • Supplemental material This content has been supplied by the author(s). It has not been vetted by BMJ Publishing Group Limited (BMJ) and may not have been peer-reviewed. Any opinions or recommendations discussed are solely those of the author(s) and are not endorsed by BMJ. BMJ disclaims all liability and responsibility arising from any reliance placed on the content. Where the content includes any translated material, BMJ does not warrant the accuracy and reliability of the translations (including but not limited to local regulations, clinical guidelines, terminology, drug names and drug dosages), and is not responsible for any error and/or omissions arising from translation and adaptation or otherwise.