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ICC’s Cricket World Cup 2023 and the dirty game of surrogate advertisements of smokeless tobacco
  1. Prashant Kumar Singh1,2,
  2. Amit Yadav3,
  3. Sagarika Rout2,
  4. Chandresh Pragya Verma1,
  5. Varsha Pandey2,
  6. Sanchita Roy Pradhan2,
  7. Vandana Tamrakar2,
  8. Shalini Singh1,2
  1. 1Division of Preventive Oncology & Population Health, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India
  2. 2WHO FCTC Knowledge Hub on Smokeless Tobacco, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India
  3. 3Vital Strategies, New Delhi, India
  1. Correspondence to Dr Prashant Kumar Singh, Division of Preventive Oncology & Population Health, ICMR-National Institute of Cancer Prevention and Research, Noida, Uttar Pradesh, India; prashants.geo{at}gmail.com

https://doi.org/10.1136/tc-2024-058632

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    Background

    Smokeless tobacco (SLT) is consumed by over 350 million people across 70 countries covering all WHO regions.1 India is a major producer and consumer of SLT products with over 200 million adult users and contributes nearly 80% of SLT-attributable deaths.1 The tobacco industry spends half a billion dollars annually on SLT product promotion.2 Consistent with Article 13 of the WHO Framework Convention on Tobacco Control (FCTC), India’s Cigarettes and Other Tobacco Products Act, 2003 (COTPA) prohibits direct and indirect tobacco advertising, promotion and sponsorship (TAPS). Indirect and direct tobacco product promotion in sports is a tobacco industry tactic to circumvent TAPS restrictions.3

    The International Cricket Council Men’s Cricket World Cup 2023 was hosted by India and officially broadcasted on television channel Star Sports. Ten countries (Afghanistan, Australia, Bangladesh, England, India, the Netherlands, New Zealand, Pakistan, South Africa and Sri …

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    Footnotes

    • X @prashantks_pks, @ayadav24

    • Contributors PKS and VT conceived the study. SR, CPV and VP collected the data. SR, VP, SRP and VT analysed and interpreted the data. PKS drafted the manuscript. AY and SS provided comments and contributed to the development of the final draft of the manuscript. All authors have supervised and approved the manuscript.

    • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

    • Competing interests No, there are no competing interests.

    • Provenance and peer review Not commissioned; externally peer reviewed.