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Marketing ZYN: examining branded and unbranded content

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  • Contributors CDD conceptualized the idea. All authors contributed to the data collection and synthesis. OG wrote the first draft of the paper. All authors contributed to subsequent drafts.

  • Funding This work was supported by a grant U01CA278695 from the National Cancer Institute (NCI) of the National Institutes of Health and the US Food and Drug Administration (FDA) Center for Tobacco Products. This content is solely the responsibility of the authors and does not necessarily represent the official views of the NCI or FDA.

  • Competing interests J-PA has received fees for consulting services in court cases pertaining to the content on social media platforms. No other financial disclosures were reported. The authors have no competing interests to disclose.

  • Provenance and peer review Not commissioned; externally peer reviewed.