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Hookah Battle: the global sponsoring and brand marketing of smoking competitions
  1. Ziyad Ben Taleb1,
  2. Danny Edson Dabroy1,
  3. Steven Alec Barrientos1,
  4. Mohammad Ebrahimi Kalan2
  1. 1Department of Kinesiology, The University of Texas at Arlington, Arlington, Texas, USA
  2. 2School of Health Professions, Eastern Virginia Medical School, Norfolk, Virginia, USA
  1. Correspondence to Dr Ziyad Ben Taleb, University of Texas at Arlington, Arlington, Texas, USA; ziyad.bentaleb{at}uta.edu

https://doi.org/10.1136/tc-2024-058788

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    As hookah popularity has risen among global youth, concerns regarding its widespread adoption and appeal have grown, particularly due to specific branding and marketing strategies.1 2 Established in 2011, Hookah Battle has emerged as a global hub for the hookah industry, connecting businesses, retailers and enthusiasts through competitions and events in over 30 countries.3 Originally a single competition, it has grown into a recognised industry name that organises high-profile events uniting hookah enthusiasts, professionals and industry stakeholders. Hookah Battle’s mission to foster collaboration among various hookah business establishments, promote brands and assist manufacturers in advertising has led to over 45 global events involving more than 157 brands, including leading industry sponsors such as Al Fakher,4 Fumari5 and Tangiers,6 attracting over 1.5 million participants.3 While some view these events as entertainment, closer …

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    Footnotes

    • Contributors ZBT, SAB, DED and MEK contributed to the design and wrote the article. All authors approved the final version for submission.

    • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

    • Competing interests None declared.

    • Provenance and peer review Not commissioned; externally peer reviewed.