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Chasing a buzz: developments in the nicotine pouch market in the UK
  1. Crawford Moodie1,
  2. Georgia Alexandrou1,
  3. Kamran Siddiqi2
  1. 1Institute for Social Marketing and Health, University of Stirling, Stirling, UK
  2. 2Institute of Health Sciences, University of York, York, UK
  1. Correspondence to Dr Crawford Moodie, Faculty of Health Sciences and Sport, University of Stirling Institute for Social Marketing and Health, Stirling, Stirling, UK; c.s.moodie{at}stir.ac.uk

https://doi.org/10.1136/tc-2024-058679

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    Nicotine pouches are preportioned bags composed of nicotine derived from tobacco plants or produced synthetically that is applied to a carrier material, such as food-grade filler, and placed under the lip.1 Although a niche product, global sales are increasing, reaching over 20 billion units in 2023.2 Concomitant with this growth, there has been a proliferation of nicotine pouch brands.

    Nicotine pouches were introduced in the UK in 2019, with use among adults extremely low (<0.4%) in 2020 and 2021, being more common among men, younger age groups, current and former smokers and e-cigarette and nicotine replacement therapy users.3 While more recent prevalence figures are not currently available, 92 million units were sold in the UK in 2022, with sales growing by 55% in 2023.2 Tobacco companies’ nicotine pouch brands in the UK include Velo, On!, Zyn and Nordic Spirit. Nordic Spirit, introduced to the UK market in 2019 by Japan Tobacco …

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    Footnotes

    • Contributors CM conceived and drafted the manuscript, with editing from GA and KS.

    • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

    • Competing interests None declared.

    • Provenance and peer review Not commissioned; externally peer reviewed.