health warnings unlikely to be effective

Jonathan P. Krueger, software engineer,
October 25, 2011

But the evidence is that no media campaign based on health warnings is likely to be effective.

So comparing different varieties of campaigns unlikely to be effective doesn't seem very productive.

Comparing varieties of campaigns using themes known to be effective, might be worthwhile.


Evaluation of Antismoking Advertising Campaigns Lisa K. Goldman, MPP; Stanton A. Glantz, PhD. JAMA. 1998;279(10):772-777. doi: 10.1001/jama.279.10.772

Conflict of Interest:

None declared

Conflict of Interest

None declared