Industry response to this finding
The industry cries that it's against youth smoking are a great line of talk; action is of course another matter. This research finding is a fine case in point. If the industry were really against youth smoking, it would respond to this finding by immediately cutting all advertising and promotion that portrayed or suggested a connection between the product and being thin. To do otherwise, to keep running such ads, would, in the light of this finding, be promoting the product in a way known to appeal to children.
Once again, this industry's cries that it is "against youth smoking" are not accompanied by action.