Simon Bryant is a family doctor based in Calgary, Alberta, Canada. In his work he has gained quite a lot of experience in dealing with smokers, their families, and the effects of smoking on individuals. He became aware that people appreciate being told the facts about smoking and the tobacco industry in a way that is relevant to them. He also learnt that humour is a much more successful tool to use compared with lecturing and preaching.

Know smoking endeavours to tell the truth about smoking and perhaps more importantly, …