Lee and Mackenzie’s news analysis article on BAT’s Blackberry-picking
endorsement (TC 2007;16:223) jolted to memory an advertisement from Malaysia a
couple of years ago. In March 2005, the Clearing House on Tobacco Control
(based at the National Poison Centre, Penang) alerted Malaysians to a
similar endorsement advert for BlackBerry by BAT Malaysia in a national
newspaper (see illustration at http://tobacco.health.usyd.ed...
Lee and Mackenzie’s news analysis article on BAT’s Blackberry-picking
endorsement (TC 2007;16:223) jolted to memory an advertisement from Malaysia a
couple of years ago. In March 2005, the Clearing House on Tobacco Control
(based at the National Poison Centre, Penang) alerted Malaysians to a
similar endorsement advert for BlackBerry by BAT Malaysia in a national
newspaper (see illustration at http://tobacco.health.usyd.edu.au/share/blackberry.jpeg).
Chances are this promotional link-up between BAT and BlackBerry was
first tested in Malaysia before being introduced elsewhere in the world.
After the ban on indirect tobacco advertising went into effect in Malaysia
on September 2004 this co-branding advertisement, first of its kind, appeared the
following year. It has an uncanny similarity to the promotion described by
Lee and Mackenzie. The Malaysian advertisement quoted a BAT IT Director’s
endorsement of the Blackberry saying it allowed “BAT Malaysia to be
connected to its worldwide network.” Why would the Malaysian public care
how a BAT executive communicated anyway.
Malaysia’s notoriety as a testing ground for indirect tobacco
advertising holds true in this case. With this advertisement, BAT Malaysia
accomplished several things – it advertised its name, its facility, its
logo, its executive and aligned itself prominently in Malaysia’s quest for
technological advancement. None of this is unlawful in Malaysia. The
Malaysian tobacco control legislation is limited to only a ban on
cigarette brand advertising and sponsorship.
Telecommunications companies or any company for that matter, not
engaged in public health, will have no issues in co-branding with a
tobacco company. The onus is on governments to ensure tobacco control
legislation is broad enough to cover co-branding. Currently very few
countries have banned tobacco advertising via internet or email. This is
cross-border advertising and this issue should be addressed globally.
Many countries are now tightening up their regulations banning
tobacco advertising and sponsorship to make them compliant with the FCTC.
Article 13 of the FCTC calls for comprehensive bans on tobacco advertising
and sponsorship activities and these include email and internet
technology. The devil is in the detail. Limiting advertising ban to just
tobacco brand names creates a loophole for the companies to continue
corporate advertising and engage in co-branding advertising with other
companies.
While Parties to the FCTC are moving forward with drawing up
guidelines on cross-border advertising, perhaps we should do something
meanwhile. The Malaysian advert said that BAT uses BlackBerry for their
employees on the move, and goes on to ask, “When will you?” Perhaps our
response ought to be, “When will BlackBerry stop its co-branding with
BAT?”
I beg to differ with the statement “Shisha –this word is used
everywhere in the world” {e-letter- Shisha vs. “Water-pipe” : The
Question of a Unifying Term(Kamal Chaouachi)}
The word Shisha is not used everywhere in the world. If it is used,
the meaning is different. In the Indian subcontinent, a region where
hundreds of languages are spoken, the word connoting any type of waterpipe
is ‘...
I beg to differ with the statement “Shisha –this word is used
everywhere in the world” {e-letter- Shisha vs. “Water-pipe” : The
Question of a Unifying Term(Kamal Chaouachi)}
The word Shisha is not used everywhere in the world. If it is used,
the meaning is different. In the Indian subcontinent, a region where
hundreds of languages are spoken, the word connoting any type of waterpipe
is ‘hookah’. Of course, Hindi and few other languages have shisha in their
vocabulary, but it refers to ‘glass’ or ‘mirror’ not to any kind of
smoking.
The terms Hookah, Narghile and Shisha are never obsolete or redundant
and should be employed in the propagation of the research results among
the waterpipe smoking laypeople. But the research community’s need for a
unifying term should not be debatable and waterpipe seems to be the most
appropriate, till a better term is evolved.
Till then, I am sure the researchers involved will have the
discretion to differentiate waterpipe with the household plumbing
equipment terminology just like ‘AIDS’ is differently comprehended from
‘aids’- '3rd person present singular' of the word ‘aid’.
While a recent editorial in Tobacco Control wonders “Falling prevalence of smoking: how low can we go?”1, in Italy something worrying is happening in tobacco control.
After a constant decline in the past 3 years, in 2006 an excess of a 1000 tonnes of tobacco was sold in Italy2. This means “only” an increase of 1.1% of the total market, but represents also an excess of 50 million of cigarette packs, one for each Italian. This...
While a recent editorial in Tobacco Control wonders “Falling prevalence of smoking: how low can we go?”1, in Italy something worrying is happening in tobacco control.
After a constant decline in the past 3 years, in 2006 an excess of a 1000 tonnes of tobacco was sold in Italy2. This means “only” an increase of 1.1% of the total market, but represents also an excess of 50 million of cigarette packs, one for each Italian. This happened despite the important impact due to the 2005 smoking ban in workplaces, bar and
restaurants, which caused a 6.2% reduction in tobacco consumption. After Ireland and Norway, this was the third important European protection law relating to environmental tobacco smoke.
We don’t know if the arrival of BAT in Italy was the cause of the inversion of the trend of tobacco consumption in Italy, but we are worried: “The multinational cigarette companies act as a vector that spreads disease and death throughout the world”3.
In 2003 our government sold our old and inefficient state cigarette producer ”Ente Tabacchi Italiano” to BAT for €2.325 million4. The company chose for Italy a low public profile. No advertisement (it is forbidden), no sponsorship of popular events. P. Gobbo, now undersecretary to the president, is a former member of the board of directors of BAT. They also sponsored important workshops like the ASPEN workshop (Cernobbio 2004)4 where politicians, bankers and businessmen debated the economic and political future of the country , and cultural events like the opening of the renewed Scala Opera Theatre in Milan and the concert in Rome directed by Riccardo Muti for FAI, an association for the Italian cultural heritage 4. New links with Universities were also established: BAT built up a new laboratory at
Federico II University (Naples) with 35 researchers and asked some other important scientists to collaborate. In Italy we have no restrictions aimed to control tobacco funding to Universities and research centres as in the UK5.
In Milan, BAT is working on “corporate responsibility” with the Catholic University and published a report6 on this issue linking the BAT logo with this important institution, a good passport to the Vatican. Political and religious power, University, and the world of culture seem to be the preferred BAT political targets in Italy.
We are truly concerned about what is happening and what could happen in the next years in the tobacco market in Italy. On May 31st, we celebrated World No Tobacco Day with 300 students of secondary schools in the auditorium of National Cancer Institute in Milan. We made a petition in which we asked that the profits of tobacco market before being distributed to the BAT shareholders should be used to
pay the large costs of new anti-cancer drugs that risk to make our national health system to collapse.
This is the corporate responsibility that we envisage BAT should show in its intervention in Italy.
REFERENCES
1 Chapman S. Falling prevalence of smoking: how low can we go? Tobacco
Control 2007;16;145-147
2 Newsletter REF Tobacco Observatory, 4 n°9, January 2007.
3 Sebriè E, Glantz S. The multinational cigarette companies act as a
vector that spreads disease and death throughout the world. BMJ
2006;332:313-4.
4 Mazza R, Boffi R, De Marco C, Ruprecht A, Rossetti E, Invernizzi G. The
arrival of BAT in Italy. Epidemiol Prev 2005;29:7-10.
5 Tobacco Industry Research Funding to Universities. A Joint Protocol of
Cancer Universities UK, February 2004. Available online,
http://info.cancerresearchuk.org/images/pdfs/jointprotocol.pdf, accessed
26 June 2007.
6 Lorien Consulting.Osservatorio permanente sulla responsabilità
d’impresa. Consumatori e ambiente. I quaderni dell’osservatorio Operandi
(BAT Italy‘s NGO), January 2006. Available online,
www.operandi.it/export/sites/default/documenti/Quaderno_2_vol.def.PDF,
accessed July 24th 2007.
This is another interesting and useful contribution from Richard
Pollay. It reinforces my arguments made in a 2000 article in Tobacco
Control, that detailed legislation is required to specifically prohibit
POS displays and any industry visual and aural trickery associated with
tobacco product sales.
Ten years ago when we eliminated advertising at POS in Tasmania (Australia), we
were warn...
This is another interesting and useful contribution from Richard
Pollay. It reinforces my arguments made in a 2000 article in Tobacco
Control, that detailed legislation is required to specifically prohibit
POS displays and any industry visual and aural trickery associated with
tobacco product sales.
Ten years ago when we eliminated advertising at POS in Tasmania (Australia), we
were warned that the industry would counter with extravagant and creative
displays of tobacco products. We attempted to pre-empt this but the
industry were very clever and imaginative and found ways of increasing
their displays, so the legislation was amended. We even managed to ban
tobacco product colour coding in shops. Legislation to ban POS displays is
essential to eliminate the last bastions of tobacco advertising. Several
countries and some states have achieved this successfully (Iceland,
Thailand, and many areas of Canada).
The tobacco industry fights these proposals with the same ferocity
and legal challenges that they attach to SHS restrictions. Industry
undertakes the back door lobbying of politicians, the funding of front
organisations representing tobacco retailers which lobby against these
changes and which make the same spurious arguments and lies that they make
against pub and club restrictions i.e. small businesses will all go broke!
Australian states have gradually reduced the size of displays.
However, the last vestiges remain at around 1 square metre. The power
walls have gone in most places, and the tricky marketing bits such as
flags, cartons, counter displays, revolving displays, give-aways, gifts,
special lighting, have mostly been prohibited. This battle goes on in
Tasmania.
One regulatory technique that has partially worked in Tasmania, and
which has led to a major supermarket chain (Coles) putting its products
under the counter, has been to require gruesome graphic warnings, based on
the pack warnings, at POS.
Ultimately all POS advertising, which includes display of products,
must be eliminated. It is clear that these are aimed at young people.
We should also not forget the effects of POS displays on recent
quitters. A poignant letter to a local newspaper from Ina McBride, a lung
cancer survivor, highlights the harrowing effects of being forced to look
at these displays every time one goes into a shop.
Kathryn Barnsley
PhD student at the Menzies Research Institute, and School of
Government, University of Tasmania. No other affiliations.
barnsley@utas.edu.au
References
MURRAY LAUGESEN;, MICHELLE SCOLLO, DAVID SWEANOR;, SAUL SHIFFMAN, JOE
GITCHELL;, KATHY BARNSLEY, MARK JACOBS;, GARY A GIOVINO;, STANTON A
GLANTZ;, RICHARD A DAYNARD;, GREGORY N CONNOLLY;, and JOSEPH R DIFRANZA
World's best practice in tobacco control Tob. Control, Jun 2000; 9: 228 -
236.
AD WATCH:T Harper Why the tobacco industry fears point of sale
display bans Tob. Control, Jun 2006; 15: 270 - 271.
Discussion paper “Strengthening measures to protect children from
tobacco”
http://www.dhhs.tas.gov.au/agency/pro/tobacco/documents/DISCUSSION_PAPER.PDF
Accessed July 26 2007
Note graphic warning that must be displayed – page 12 of these
guidelines
http://www.dhhs.tas.gov.au/agency/pro/tobacco/documents/GuidelinesPriceTicketsandOtherMatters2006.pdf
accessed 26 July 2007.
M Wakefield, C Morley, J K Horan, and K M Cummings
The cigarette pack as image: new evidence from tobacco industry documents
Tob. Control, Mar 2002; 11: 73 - 80.
See page 14 Ina McBride letter - Discussion paper “Strengthening
measures to protect children form tobacco”
http://www.dhhs.tas.gov.au/agency/pro/tobacco/documents/DISCUSSION_PAPER.PDF
Accessed July 26 2007
A controversy has been raging regarding the relative safety of
waterpipe smoking . To investigate the claims of few university students
who smoked waterpipe that waterpipe smoke (WPS) does not cause dental
stains, we compared cigarette and waterpipe smokers.
Two groups each of 10 subjects were selected .One group comprising of
only water pipe smokers (including 9 waterpipe cafe caretakers), the other
made of on...
A controversy has been raging regarding the relative safety of
waterpipe smoking . To investigate the claims of few university students
who smoked waterpipe that waterpipe smoke (WPS) does not cause dental
stains, we compared cigarette and waterpipe smokers.
Two groups each of 10 subjects were selected .One group comprising of
only water pipe smokers (including 9 waterpipe cafe caretakers), the other
made of only cigarette smokers who smoked 20-30 cigarettes daily. All the
subjects brushed once daily, using tooth paste. Thorough oral prophylaxis
was done, subjects were asked not to indulge in any means of smoking other
than what specified. Dental stains were evaluated every 10th day for 100
days.
Dental Stain Grading:
Only lingual aspects of lower anterior teeth were evaluated.
Grade 1- Stain present on the cervical (lower) 1/3rd
Grade 2- Stain present on the cervical and middle 1/3rds.
Grade 3- Stain present on the cervical, middle and incisal 1/3rds.
It was observed that waterpipe smokers did not develop any dental
stains while cigarette smokers had Grade 3 dental stains at the end of 100
days.
Staining of teeth results primarily from coal tar combustion
products.[1] One may assume that coal tar combustion does not happen in
waterpipe smoking , since no stains formed in 100 days. In fact, the smoke
from a single waterpipe use contains approximately the same amount of tar
as 20 cigarettes.[2] However, the tar produced by a waterpipe may differ
from that produced by a cigarette, because tobacco in a waterpipe is not
burnt, but heated.[3] Also, the smoke after passing through the water
bowl loses heat almost completely before reaching the oral cavity.
High incidence of pre cancerous oral lesions has been reported due to
reverse smoking, possibly due to increased intra oral temperature and
different combustion products.[4] In reverse smoking the chemical action
of tobacco is supplemented by the irritant effect of heat. Where as in
WPS, the heat factor is negated. Temperature may be positively related to
tar related tumorigenicity and mutagenicity.[2,3]
This should not let us underestimate the potential ill effects of
WPS. WPS contains charcoal-combustion products as well. The water does
absorb some of the nicotine.[5] Reduced concentration of nicotine in the
WPS may result in smokers inhaling higher amounts of smoke until they get
enough nicotine to satisfy their need and addiction;[6] and thus exposing
themselves to higher levels of cancer-causing chemicals and hazardous
gases such as carbon monoxide than if none of the nicotine was absorbed by
the water.[7]
2. Shihadeh A. Investigation of mainstream smoke aerosol of the
argileh water pipe. Food Chem Toxicol. 2003;41:143-152.
3. Maziak W, Ward KD, Afifi Soweid RA, et al. Tobacco smoking using a
waterpipe: a re-emerging strain in a global epidemic. Tob Control.
2004;13:327-333.
5. Shafagoj YA, Mohammed FI, Hadidi KA. Hubble-bubble (water pipe)
smoking: levels of nicotine and cotinine in plasma, saliva and urine. Int
J Clin Pharmacol Ther. 2002; 40:249-255.
6. National Cancer Institute. Risks associated with smoking
cigarettes with low machine-measured yields of tar and nicotine. Smoking
and Tobacco Control Monograph No.13.Bethesda MD, United States Department
of Health and Human Services ,Public Health Service ,National Institutes
of Health ,National Cancer Institute.2001.
7. Knishkowy B, Amitai Y. Water-pipe (narghile) smoking: An emerging
health risk behavior. Pediatrics. 2005;116:113-119.
The BAT lobbying event on "corporate social responsibility" was
luckily not only critisized by Dr Jean King, but widely boycotted by major
Brussels based organisations and stakeholders. The initiative was
spearhheaded by the European Respiratory Society (ERS), following the
invitation to the BAT event by, among others, the Chairperson of the
Health and Environment Committee of the European Parliament. Signatories
to the...
The BAT lobbying event on "corporate social responsibility" was
luckily not only critisized by Dr Jean King, but widely boycotted by major
Brussels based organisations and stakeholders. The initiative was
spearhheaded by the European Respiratory Society (ERS), following the
invitation to the BAT event by, among others, the Chairperson of the
Health and Environment Committee of the European Parliament. Signatories
to the joint letter to the co-hosts, MEP John Bowis, MEP Jules Maaten, and
the moderator, former Commissioner Pavel Telicka, was signed by: Fiona
Godfrey, EU Policy Advisor, ERS, Deborah Arnott, Director, ASH UK, Jean
King, Director of Behavioural Research and Tobacco Control, Cancer
Research UK, Yves Martinet, President, Comité National Contre le
Tabagisme, Luk Joossens, Advocacy officer, European Cancer Leagues,
Susanne Logstrup, Director, European Heart Network, and Lara Garrido
Herrero, Secretary General, European Public Health Alliance.
The letter expressed the collective disappointment regarding the role
of the co-hosts, well known public health advocates, and aked for
reconsideration. It also questioned the European Parliament as a venue for
such a lobbying event, especially on CSR, especially as 'considerable
evidence [...] suggest[s] that BAT does not meet even the most basic
requirements of the UN Global Compact on corporate social responsibility'
(ERS letter, 3rd January 2007).
Among other professional associations, the Standing Committee of
European Doctors (CPME), refrained from attending this so called
'stakeholder discussion', following the call from ERS and its partners.
On March 15 2007, my attention was drawn to a patent for a tobacco
smoking device, filed with the U.S. Patent and Trademark Office (USPTO)
for a "Hookah with simplified lighting" on June 9 2005. One of the authors
of the device being patented was Kamal Chaouachi, who on December 2 2004,
had a rapid response published in Tobacco Control [1] which was critical
of a paper by Masiak et al [2]. The submission process for rapid...
On March 15 2007, my attention was drawn to a patent for a tobacco
smoking device, filed with the U.S. Patent and Trademark Office (USPTO)
for a "Hookah with simplified lighting" on June 9 2005. One of the authors
of the device being patented was Kamal Chaouachi, who on December 2 2004,
had a rapid response published in Tobacco Control [1] which was critical
of a paper by Masiak et al [2]. The submission process for rapid responses
asks authors to “Please declare any competing interests”. I noted that Dr
Chaouachi’s letter contained no competing interest statement and so wrote
to him requesting that he submit a further rapid response which would
clarify his competing interest.
He duly submitted two rapid responses. The first, which I have not
published but retained, simply said “no competing interests”. I replied
that this brief response was unacceptable and that in the circumstances of
the revelation about his ostensible interest in the smoking
device, he should elaborate in a further rapid response.
In the second response Dr Chaouachi stated that he had signed away his rights “in
the presence of a State Attorney” to his tobacco smoking invention patent
on June 15 2005, some six days after the US patent was filed. Dr Chaouachi reiterated that “I had no competing interest at the time my Letter to the
Editor entitled 'Serious Effors in this Study" was sent to the Tobacco Control Journal.”
This last statement, in fact, is false. I am in possession of a report
from the French patent office (Bulletin Officiel De La Propriete
Industrielle Brevets D'Invention). At page 18 a patent in the names of
Billard, Chaouachi (Kamal), and De La Giraudiere is described. The patent
number is 04 06287, the company filing the patent is "Shishamania
International", the title of the patent is "NARGUILLE A ALLUMAGE
SIMPLIFIE". The date of filing is June 10 2004.
Thus, the US patent, filed at the US PTO on June 9, 2005, was first
filed in France on June 10, 2004. Dr Chaouachi’s e-letter was submitted
on December 2 2004. Therefore, the e-letter was submitted after the
French patent was filed, and before the date on which he reports
that he relinquished his rights to the patent.
In further correspondence during March 17, I confronted Dr Chaouachi
with the fact that his device had been registered with the French patent
authorities in June 2004 and that therefore he had made a false statement
in his declaration of no competing interests. He replied “This is not
"false statement" (!). … The French patent was filed at the date you
said. You are probably right as I cannot say myself so far when it was. I
have been informed of procedure. This is all.”
In summary, at the date Dr Chaouachi submitted his rapid response, he had a commercial interest in the subject of that submission. He did not declare this
interest. When later given the opportunity to do so, he maintained that he
had no competing interest at the time of writing his rapid response. He did not voluntarily declare that the patent had in fact been filed in France in June 2004.
In such circumstances, it is Tobacco Control’s policy to inform
offending authors’ institutions of such conduct. Dr Chaouachi would appear
to not be currently working for any institution. Tobacco Control is
unwilling to accept any further submissions from Dr Chaouachi.
Simon Chapman
Editor
1. Chaouachi K. Serious Errors in this Study.
http://tc.bmj.com/cgi/eletters/13/4/327 rapid response
2. Maziak W, Ward KD, Afifi Soweid RA, Eissenberg T. Tobacco smoking
using a waterpipe: a re-emerging strain in a global epidemic
Tob Control 2004; 13: 327-333
Foulds and Ramström raise important questions regarding a direct
comparison of mortality rates among smokers, smokeless tobacco (ST) users,
persons with mixed or former use, and non-users. They urge officials from
the Centers for Disease Control and Prevention (CDC) and from the American
Cancer Society (ACS) to make these comparisons and report the results, so
that Americans are fully informed about the health risks relate...
Foulds and Ramström raise important questions regarding a direct
comparison of mortality rates among smokers, smokeless tobacco (ST) users,
persons with mixed or former use, and non-users. They urge officials from
the Centers for Disease Control and Prevention (CDC) and from the American
Cancer Society (ACS) to make these comparisons and report the results, so
that Americans are fully informed about the health risks related to
tobacco use. But there is a simpler and more compelling solution: The
CDC must release publicly all data it uses to estimate the relative risks
and mortality rates among tobacco users.
Every year the CDC publishes statistics concerning how many Americans
smoke, and how many Americans die as a consequence (1,2). These
statistics form the raison d’être for current tobacco policies at all
levels of American government – and for the massive regulatory scheme
currently under consideration by the U.S. Congress.
The data from which the CDC estimates prevalence of tobacco use are
publicly available from the National Health Interview Surveys. In stark
contrast, the data from which the CDC estimates deaths from tobacco use
are not available to researchers outside the agency or its collaborator,
the ACS. Instead, the CDC takes a black-box approach of filtering
information on mortality through its online program called Smoking-
Attributable Mortality, Morbidity, and Economic Costs (SAMMEC) (3).
But SAMMEC is marginally informative, and utterly unsatisfactory. It
does not provide any information comparing the mortality experience of
smokers and ST users. It cannot even provide simple statistics like the
number of deaths among current and former smokers. In 2006 I submitted a
request for these data through the SAMMEC web site. I received this
unsigned response from the CDC Office on Smoking and Health: “Data are not
available for current or former smokers separately.”
The public release by the CDC of data relating to tobacco-related
mortality will also place the agency in compliance with the intention of
the NIH Data Sharing Policy (4), which states that “data sharing is
essential for expedited translation of research results into knowledge,
products, and procedures to improve human health.”
Brad Rodu
Professor of Medicine
Endowed Chair, Tobacco Harm Reduction Research
University of Louisville
Competing Interests: Dr. Rodu's research is supported by
unrestricted grants from two smokeless tobacco manufacturers to the
University of Louisville. More information is available at
www.smokersonly.org
References
1. Centers for Disease Control and Prevention 2005: Cigarette
smoking among adults – United States, 2004. MMWR 54:1121-1124.
2. Centers for Disease Control and Prevention, 2005: Annual smoking-
attributable mortality and years of potential life lost, and productivity
losses – United States. MMWR 54:625-628. 1997–2001.
3. Smoking-Attributable Mortality, Morbidity, and Economic Costs
(SAMMEC). Available at: http://apps.nccd.cdc.gov/sammec/login.asp
4. NIH Data Sharing Policy. Available at:
http://grants.nih.gov/grants/policy/data_sharing/
Henley et al’s paper (1) showing worse health outcomes in men
switching from cigarettes to smokeless tobacco, compared with men ceasing
tobacco use completely, adds to our understanding of the potential risks
from smokeless tobacco use. However, it also raises some additional
questions:
1. Like the authors’ earlier paper comparing health outcomes in
exclusive smokers with those of exclusive smokeless users in C...
Henley et al’s paper (1) showing worse health outcomes in men
switching from cigarettes to smokeless tobacco, compared with men ceasing
tobacco use completely, adds to our understanding of the potential risks
from smokeless tobacco use. However, it also raises some additional
questions:
1. Like the authors’ earlier paper comparing health outcomes in
exclusive smokers with those of exclusive smokeless users in CPS-II (2),
this paper did not report a comparison with those people who continued to
smoke. Papers by other groups examining the health outcomes from potential
harm-reducing behavior changes (3,4) have presented the whole picture,
comparing the outcomes for continuing smokers, never smokers and those
making the potentially less harmful change (e.g. reducing cigarette
consumption). Occasionally clinicians are asked by smokers who don’t want
to quit tobacco, whether their health risks would be reduced by switching
to smokeless tobacco. This question may come up more frequently with some
of the major cigarette manufacturers now test-marketing smokeless
products. The CPS studies have the data to help answer that question. The
public should be informed just how much their chances of premature death
from lung cancer, COPD etc are likely to be reduced by using smokeless
tobacco rather than smoking. The authors should be encouraged to analyze
and publish those data as well. A survival curve comparing never tobacco
users, smokers and smokeless tobacco users would be helpful, as would the
adjusted risks of each tobacco-related disease for each group.
2. Also like the previous paper (2), this study found raised risks of
death from lung cancer and COPD among those who switched to smokeless
tobacco. For example, among snuff users (27% of switchers), the adjusted
hazard ratios for all cause mortality (1.11, 95% CI=0.94-1.3), coronary
heart disease (1.12: 0.82-1.53) and stroke (0.89: 0.49-1.62) were not
significantly elevated, and were lower than those for lung cancer (1.75:
1.2-2.5) and COPD (1.68: 0.9-3.3). The authors have pointed out the
possibility that the increased lung cancer risk could be caused by
circulating carcinogens from the tobacco. However, the authors did not
speculate on the possible cause of increased risk of death from COPD among
those switching to smokeless tobacco compared with those quitting
completely. It is hard to think of mechanisms that do not involve
increased exposure to smoke, either from secondhand smoke, or increased
smoking (including smoking other substances) before or after recruitment
to the study. It would be useful to hear the authors’ thoughts on what
caused the smokeless users’ raised COPD risks, and also how that might
affect interpretation of the other raised risks found in these studies
(i.e. are these effects likely due to confounding with smoke exposure,
rather than smokeless use per se?).
3. This excellent study by the American Cancer Society reported
increased risks of cancer of the oral cavity and pharynx (HR=2.5, CI=1.2-
5.7), based on 7 deaths in switchers, and the previous paper comparing
exclusive smokeless users with never tobacco users in CPS-II found an
adjusted hazard ratio for oropharynx cancer of 0.90 (0.12-6.71). The US
American Cancer Society website currently states that:
“Smokeless tobacco ("snuff" or chewing tobacco) is associated with
cancers of the cheek, gums, and inner surface of the lips. Smokeless
tobacco increases the risk of these cancers by about 50 times.” (5)
The authors have previously stated that, “We do believe that there
has been inadequate concern about potential adverse risks of spit tobacco
use”(6). In fact the available evidence suggests that the public
drastically overestimates the relative risks from smokeless tobacco. For
example, only 11% of smokers believe that smokeless is less harmful than
cigarettes (7). Perhaps the information on the ACS website should be
updated to be more consistent with the results of these two ACS studies so
as not to add to the public’s biased perception?
Lastly, this paper is important to informing the harm reduction
debate as it pertains to smokeless tobacco, but it only contributes to
part of the story. It fails to point out that the largest difference in
risk is likely to be the one between switchers and continuing smokers,
while the difference between switchers and complete quitters is relatively
small. It is not surprising that those that switch to another form of
tobacco may have elevated health risks compared to those who quit tobacco
entirely. But what is sorely needed is analysis of the risks of switching
to a potentially less harmful tobacco product (smokeless) versus
continuing to smoke the most deadly form of tobacco, the manufactured
cigarette.
1. Henley SJ, Connell CJ, Richter P, Husten C, Pechacek T, Calle EE,
Thun MJ. Tobacco-related disease mortality among men who switched from
cigarette to spit tobacco. Tobacco Control 2007;16:22-28
2. Henley SJ, Thun MJ, Connell C, Calle EE. (2005) Two large
prospective studies of mortality among men who use snuff or chewing
tobacco (United States). Cancer Causes and Control 16:347-358
3. Godtfredsen NS, Holst C, Prescott E, Vestbo J, Osler M. Smoking
reduction, smoking cessation, and mortality: a 16-year follow-up of 19,732
men and women from The Copenhagen Centre for Prospective Population
Studies. Am J Epidemiol. 2002 Dec 1;156(11):994-1001.
4. Tverdal A, Bjartveit K. Health consequences of reduced daily
cigarette consumption. Tob Control. 2006 Dec;15(6):472-80.
5. www.cancer.org “Detailed Guide: Oral Cavity and Oropharyngeal
Cancer What Are The Risk Factors for Oral Cavity and Oropharyngeal
Cancer?” (accessed Feb 14, 2007)
6. Henley SJ, Thun MJ. Response to: Foulds J and Ramstrom L letter
regarding "Causal effects of smokeless tobacco on mortality in CPS-I and
CPS-II". Cancer Causes Control. 2006 Aug;17(6):857-8.
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The longstanding tradition of the U.S. military and tobacco industry
leaders 'smoking in the good ol' boys room' is well documented by the
Smith, Blackmon, Malone "Death at a Discount" research paper!
It is time that the military and other federal politicos become
concerned about the health of our military, and drop the montra of tobacco
use being a 'right'. Obviously, the lobby of the tobacco industry even
infi...
The longstanding tradition of the U.S. military and tobacco industry
leaders 'smoking in the good ol' boys room' is well documented by the
Smith, Blackmon, Malone "Death at a Discount" research paper!
It is time that the military and other federal politicos become
concerned about the health of our military, and drop the montra of tobacco
use being a 'right'. Obviously, the lobby of the tobacco industry even
infiltrates the Department of Defense offices, too.
While military personnel can buy tobacco products cheaply in base
commissaries, they also are readily hooked on snuff and cigarettes whil
deployed overseas (a known tactic of the industry since WWI). This
acciction to tobacco products spells profits to the industry when our
soldiers return, plus significant future health care costs to all.
West Virginia has a documented high prevalence of tobacco addiction
in our reserve and active military families.
We have made tobacco cessation quitline services available free-of-charge
to resident military personnel and their immediate family members through
a statewide program called AboutFace. The Federal government and
Department of Defense need to do an 'about face' on their view of tobacco
use and the military.
Lee and Mackenzie’s news analysis article on BAT’s Blackberry-picking endorsement (TC 2007;16:223) jolted to memory an advertisement from Malaysia a couple of years ago. In March 2005, the Clearing House on Tobacco Control (based at the National Poison Centre, Penang) alerted Malaysians to a similar endorsement advert for BlackBerry by BAT Malaysia in a national newspaper (see illustration at http://tobacco.health.usyd.ed...
Dear editor,
I beg to differ with the statement “Shisha –this word is used everywhere in the world” {e-letter- Shisha vs. “Water-pipe” : The Question of a Unifying Term(Kamal Chaouachi)}
The word Shisha is not used everywhere in the world. If it is used, the meaning is different. In the Indian subcontinent, a region where hundreds of languages are spoken, the word connoting any type of waterpipe is ‘...
While a recent editorial in Tobacco Control wonders “Falling prevalence of smoking: how low can we go?”1, in Italy something worrying is happening in tobacco control. After a constant decline in the past 3 years, in 2006 an excess of a 1000 tonnes of tobacco was sold in Italy2. This means “only” an increase of 1.1% of the total market, but represents also an excess of 50 million of cigarette packs, one for each Italian. This...
Dear Editors
This is another interesting and useful contribution from Richard Pollay. It reinforces my arguments made in a 2000 article in Tobacco Control, that detailed legislation is required to specifically prohibit POS displays and any industry visual and aural trickery associated with tobacco product sales.
Ten years ago when we eliminated advertising at POS in Tasmania (Australia), we were warn...
A controversy has been raging regarding the relative safety of waterpipe smoking . To investigate the claims of few university students who smoked waterpipe that waterpipe smoke (WPS) does not cause dental stains, we compared cigarette and waterpipe smokers.
Two groups each of 10 subjects were selected .One group comprising of only water pipe smokers (including 9 waterpipe cafe caretakers), the other made of on...
The BAT lobbying event on "corporate social responsibility" was luckily not only critisized by Dr Jean King, but widely boycotted by major Brussels based organisations and stakeholders. The initiative was spearhheaded by the European Respiratory Society (ERS), following the invitation to the BAT event by, among others, the Chairperson of the Health and Environment Committee of the European Parliament. Signatories to the...
On March 15 2007, my attention was drawn to a patent for a tobacco smoking device, filed with the U.S. Patent and Trademark Office (USPTO) for a "Hookah with simplified lighting" on June 9 2005. One of the authors of the device being patented was Kamal Chaouachi, who on December 2 2004, had a rapid response published in Tobacco Control [1] which was critical of a paper by Masiak et al [2]. The submission process for rapid...
Foulds and Ramström raise important questions regarding a direct comparison of mortality rates among smokers, smokeless tobacco (ST) users, persons with mixed or former use, and non-users. They urge officials from the Centers for Disease Control and Prevention (CDC) and from the American Cancer Society (ACS) to make these comparisons and report the results, so that Americans are fully informed about the health risks relate...
Henley et al’s paper (1) showing worse health outcomes in men switching from cigarettes to smokeless tobacco, compared with men ceasing tobacco use completely, adds to our understanding of the potential risks from smokeless tobacco use. However, it also raises some additional questions:
1. Like the authors’ earlier paper comparing health outcomes in exclusive smokers with those of exclusive smokeless users in C...
The longstanding tradition of the U.S. military and tobacco industry leaders 'smoking in the good ol' boys room' is well documented by the Smith, Blackmon, Malone "Death at a Discount" research paper!
It is time that the military and other federal politicos become concerned about the health of our military, and drop the montra of tobacco use being a 'right'. Obviously, the lobby of the tobacco industry even infi...
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