Very much enjoyed this article. Was hoping to learn whether
product placement tactics were used in "early" films (pre-1950), because
in viewing films from the 30's and 40's, I find it almost impossible to
find a scene without smoking.
Any thoughts appreciated.
Thanks,
James Rowland
Douglas C.Tutt
19 March, 2002
I disagree totally with Stan Glantz and his view that we abandon
youth access efforts.
As usual in every argument there is truth on both sides. He is right
in being concerned that this can be an easy way for tobacco companies to
look good and that teens will attempt to substitute other social sources.
But one of the main sources of such secondary supply is other minors
purchasing and then selling on the 'black...
I disagree totally with Stan Glantz and his view that we abandon
youth access efforts.
As usual in every argument there is truth on both sides. He is right
in being concerned that this can be an easy way for tobacco companies to
look good and that teens will attempt to substitute other social sources.
But one of the main sources of such secondary supply is other minors
purchasing and then selling on the 'blackmarket', and our experience has
been that making the primary source more difficult has led to a doubling
of the playground price - a good price deterrent.
However, he is wrong in applying his objections equally in all
jurisdictions. Would he seriously suggest that I abandon a local level
intervention that has been shown to work so well, reducing smoking among
teenagers on the Central Coast of New South Wales by a third over six
years (1)? There is no mention in the editorial of that work.
Why can't we have "smoke free workplaces and homes" (Australia has
got legislation and campaigns), "taxes" (we've got far higher taxes than
the U.S.), "media campaigns "(we've got those) and "secondhand smoke
messages" (we've got those) PLUS youth access PLUS advertising and
promotion restrictions ( the U.S. still has a long way to go there) PLUS
good anti-litter laws PLUS Quit support PLUS whatever else will work?
Perhaps his conclusion should be that youth access doesn't work IF
you haven't got a comprehensive approach to tobacco control and it is
undermined by inaction on the enforcement aspects or by inaction on the
other strategic fronts. It's certainly not sufficient by itself, but as
I've shown here - it can be a very cheap way of creating non-smokers at
one tenth the cost of Nicotine Replacement Therapy(2).
Douglas Tutt
1)Tutt D, Bauer L, Edwards C,Cook D. Reducing adolescent smoking
rates. Maintaining high retail compliance results in substantial
impovemnts. Health Promotion Journal of Australia 2000:10(1)20-24
2)Tutt D. Enforcing prohibition of tobacco sales to minors :an update.
Proceedings of 13th Winter School in the Sun, Alcohol and Drug Foundation
- Queensland, Brisbane, Australia 2000.
For those trying to quit smokeless tobacco, there are some helpful
options. Of course, making up one's MIND is the most important thing. Many
states now have Tobacco Quitlines, that give phone-based help.
Washington's is 1-877-270-STOP, and can probably direct people to other
states' lines.
To handle the very high nicotine addiction of smokeless tobacco, it often
takes combining nicotine patches and nicotine gum. The pat...
For those trying to quit smokeless tobacco, there are some helpful
options. Of course, making up one's MIND is the most important thing. Many
states now have Tobacco Quitlines, that give phone-based help.
Washington's is 1-877-270-STOP, and can probably direct people to other
states' lines.
To handle the very high nicotine addiction of smokeless tobacco, it often
takes combining nicotine patches and nicotine gum. The patch gives 24 hour
nicotine slow absorption, while the gum (2 or 4 mg, regular, mint, or
orange flavor), gives the faster nicotine replacement. These do NOT quit
FOR the tobacco addict, but HELP taper the nicotine level without as much
withdrawal, DOUBLING the chance of successfully quitting. Check out
www.nstep.org, surgeongeneral.gov/tobacco, tobaccofreekids.org,
kickbutt.org, for more. Zyban/Wellbutrin (bupropion) is a non-nicotine,
non-addictive antidepressant that doubles success quitting tobacco, and
can be used with nicotine meds. Secondline meds include clonidine and
nortriptyline.
Check with your doctor for further information. Good luck!
Chris Covert-Bowlds, MD
Maybe the fact that I am writing to you indicates that I still
haven’t learned my lesson, but I thought I would give it a try.
In 1996, I met with a young reporter from the Baltimore Sun who
wanted to do an article on the resurgence of cigar sales in the U.S. I
told him, “Alec, the real story here is that the resurgence has taken
place in spite of the cigar...
Maybe the fact that I am writing to you indicates that I still
haven’t learned my lesson, but I thought I would give it a try.
In 1996, I met with a young reporter from the Baltimore Sun who
wanted to do an article on the resurgence of cigar sales in the U.S. I
told him, “Alec, the real story here is that the resurgence has taken
place in spite of the cigar industry. Faced with an unrelenting decline
in cigar sales, the Cigar Association of America embarked on a public
relations campaign in 1981 in which it tried to improve the image of the
cigar and the cigar smoker. In spite of our efforts – which resulted in
much positive publicity – cigar sales continued to plunge and so the
campaign was discontinued in 1988. Then, when cigar sales began to
increase in 1994 – six years after the our public relations campaign was
discontinued – it caught the industry completely by surprise. That is
the real story.”
And I gave him some examples of the types of programs we funded
during the 1980s because I was proud of their creativity and what we had
accomplished with limited funds. Two years later no one was more stunned
than I when Alec Klein’s series on our so-called stealth marketing
campaign appeared in the Baltimore Sun. On one hand it made us look like
marketing geniuses. But on the other hand, its distortions are now
embodied as gospel by the anti-tobacco movement.
The misperceptions are evident in the article “How the tobacco
industry built its relationship with Hollywood”.
But first, I want to address the FTC report cited in the article.
That report indicated that total advertising and promotional expenditures
for cigars increased 32% – from $30.9 million in 1996 to $41 million in
1997. This is only .6% of the more than $5 billion spent by the cigarette
industry. According to the FTC, 40% ($16.3 million) of cigar company
advertising and promotional expenditures in 1997 were for promotional
allowances – that is, discounts and other incentives given to retailers –
and 24% ($10 million) was for magazine advertising in publications such as
Cigar Aficionado and Smoke magazines.
Point of sale advertising amounted to $5.2 million. But only
$339,000 was reportedly spent on celebrity endorsements and appearances,
and payments for product placements in movies and television.
Of course, it is much more dramatic to indicate that these latter
expenditures “more than doubled”. But how unfair not to have mentioned
how small the base was in the first place.
We are flattered by the description of our public relations campaign
as having been well thought out. The fact is, it was a shoe string
operation whose expenditures between 1981 and 1987 averaged only about
$350,000 a year. It was hardly the “massive public relations campaign”
which the article described it as being. And it pails in comparison to
the millions spent annually by others, such as the coffee and milk
industries, which also were experiencing significant sales declines during
that period.
And there is no truth in the claim that the majority of role models
were to be Hollywood personalities and that paid product placement would
be used to help with the casting. Very few companies used product
placement. In fact, it was much more common for studios to call our
members for free product much like the requests we receive to contribute
product for silent auctions to raise money for charitable events. And when
Alec said that product was placed in the movie “Independence Day”’ he was
flat out wrong.
The cigar industry does not use product placement in the
entertainment industry. Although there may be isolated instances, it is
wrong to tar an industry on the basis of activities by a few companies.
Furthermore, the article seems to blur the fact that the Cigar
Association of America and Cigar Aficionado magazine are separate
entities. And while there is no denying that the magazine helped promote
the interest in cigars, its emphasis was almost exclusively on the
premium, hand-made segment which makes up less than 6% of cigars sold
currently.
Years of fighting the cigarette industry have predisposed many in the
anti-tobacco movement to conspiracy theories. But the cigar industry is
not the cigarette industry. Unfortunately articles such as yours and Mr.
Klein’s continue to serve to blur the distinctions between these two very
different products.
There was nothing “stealthy” about our public relations campaign in
the 1980s. Our activities were those used by a number of industries. Of
course we now realize that such activities are acceptable when used by
other industries but not when they are used by a tobacco industry. We
have learned over the years that when it comes to tobacco, different
standards apply.
Alec Klein never mentioned that we discontinued our public relations
campaign in 1988, nor did he mention that during the eight years of that
campaign unit sales of large cigars declined 34% to 2.5 billion cigars.
Sales were not to reach bottom until 1993 at 2.1 billion units. (In 1964,
the peak year, nine billion were sold.)
But the fact remains that the resurgence of interest in cigars –
which has since run its course – took the cigar industry by surprise and
it happened in spite of the industry, not because of it.
My name is Joseph Morris and I have been a dipper for the past 10
years. As I am writing this I am 3 days clean of dip.
I'll never forget my freshman year of high school. I was first
introduced to dip outside at lunch. It gave me such a buzz and I even
threw up. It soon became a lunch ritual. I would dip at lunch and be so
buzzed for next periods class thatI would sleep right through it because I
was so n...
My name is Joseph Morris and I have been a dipper for the past 10
years. As I am writing this I am 3 days clean of dip.
I'll never forget my freshman year of high school. I was first
introduced to dip outside at lunch. It gave me such a buzz and I even
threw up. It soon became a lunch ritual. I would dip at lunch and be so
buzzed for next periods class thatI would sleep right through it because I
was so nautious. I threw up everytime I did it for the first week.
Why did I keep doing this? I guess I liked the buzz at first. The
buzz soon turned into a fix to fill the physical craving.
This physical craving lasted 10 years. I am a 24 year old graduate
student who is a dipper. All this education and I'm just asking to kill
my self.
I 'm just beginning to get used to not dipping tobacco.
Like so many of you who can relate, their isn't to many things I would do
without a dip in.(Including kissing my girlfriend).
I had a real scare my freshman year of college. I had a lump on my
gum which is still their today. First I was told it was a tumor and next I
was told I was going to lose feeling in my lip. I could not believe this
was happening to me. The doctor came back and told me it did not have to
be removed and was not cancer. I vowed never to dip agian and that lasted
a whole week. Now here I am five years later. I have been dipping five
more years since a moment that should of taught me a lesson. I feel like
I have woke up out of a little dream that has lasted ten years. Addiction
blinds you from the truth. I finally came to a point where I have had
enough being controlled by something that will eventually kill me. I have
accepted the fact that I have been bad role model to the kids I coach, the
kids I see at summer camp, and to one special kid my brother. My brother
is a dipper and learned it from yours truly. He is a couple years younger
then me and hopefully this letter will show him how stupid I've been. I
love my brother just as some of you reading this love your brothers. You
may be able to relate and should quit. If not for yourself do it for one
of the reasons i've brought up. Honestly, how many 40-50 year old dippers
do you no. I no one who has been doing it for about 20years. He has not
listended to pleads from his dentist.QUIT NOW BEFORE YOU END UP LIKE SEAN
MARSEE OR MR TUTTLE. Take a look at those pictures and you will pray to
God it is not to late. I have one hanging up in every room at my
apartment. I will never put a dip back in my mouth especially after
reading those stories.
If I can help one little brother this unplanned letter is all worth
it. If anyone can relate feel free to email me
I feel great right now. Two days of miserable cravings is well worth the
lifetime of having a jaw.
Rick Kropp
PO Box 4305
Clearlake, CA 95422
(707) 994-2911
rkropp4@home.com
December 27, 2001
Dear Tobacco Control Editor:
The Landrine, Klonoff, and Reina-Patton’s article “Minors' access to
tobacco before and after the California STAKE Act” in the Summer 2000
Supplemental Issue of Tobacco Control is an excellent article summarizing
a carefully planned and executed study. Its findings are impo...
Rick Kropp
PO Box 4305
Clearlake, CA 95422
(707) 994-2911
rkropp4@home.com
December 27, 2001
Dear Tobacco Control Editor:
The Landrine, Klonoff, and Reina-Patton’s article “Minors' access to
tobacco before and after the California STAKE Act” in the Summer 2000
Supplemental Issue of Tobacco Control is an excellent article summarizing
a carefully planned and executed study. Its findings are important to the
tobacco control community in general and youth access reduction strategies
specifically. It points to the strength of the California STAKE (Stop
Tobacco Access to Kids Enforcement) Act, especially compared with many
other state Synar-compliance laws.
Unfortunately, the Landrine article contains major errors of fact
along with less serious omissions.
The Landrine article states “the California Department of Health
Services TCS (Tobacco Control Section) annually collects statewide data on
the effectiveness of the STAKE Act. These "youth purchase surveys" are
conducted by the authors (EK) (Elizabeth Klonoff) …in 1995, …1996, …1997,
and … 1998.”
This is an error. Under a contract with the California Department of
Health Services (CDHS) TCS, the former North Bay Health Resources Center
(NBHRC) in Petaluma, California organized and conducted the annual
statewide “youth purchase surveys” to collect data on the effectiveness of
the STAKE Act in 1995 and 1996. Data collected, recorded and compiled by
NBHRC was furnished to CDHS/TCS.
In addition, the underage youth participating in the annual surveys,
as well as youth acting as decoys in statewide tobacco sales enforcement
operations in 1995 and 1996 under the STAKE Act, were also recruited and
trained by NBHRC. The youth decoys and their background information were
furnished by NBHRC to the Food and Drug Branch of CDHS, the state agency
that organized and conducted the STAKE Act’s tobacco sales enforcement
operations.
The Landrine article also stated “…many of the stores included in TCS
youth purchase surveys have participated in merchant education
interventions conducted by TCS, making it difficult to know if the
observed decreases are caused by the law and its enforcement or are the
result of educating merchants…”
Nearly all merchant education interventions in California were
organized and conducted by county public health departments, nonprofit and
community-based organizations, and county and regional tobacco control
coalitions under funding contracts with TCS. In addition, other youth
access reduction activities were organized and conducted by county public
health departments, nonprofit and community-based organizations, and
county and regional tobacco control coalitions under funding contracts
with TCS.
At same time, secular trends, economic trends in the retail tobacco
industry, merchant education and public relations activities of the
tobacco and retail industries, tobacco-related news coverage in the print
and electronic media, national and federal tobacco control activities, and
many other intervening variables and confounding factors influenced
merchant tobacco selling behavior in California.
Finally, the Landrine article failed to mention the STAKE Act was
developed, authored and skillfully maneuvered through the California
legislature by former State Senator Tom Hayden and his staff. Hayden and
his staff insured the STAKE act legislation contained the key elements of
a strong tobacco sales enforcement law, even though it did not contain
tobacco licensing. Hayden and his staff successfully fought off many
efforts to weaken the enforcement and other components of the bill by the
tobacco and retail industry lobbyists, including state preemption.
In addition, Hayden and his staff received little if any support from
the California tobacco control, public health and medical communities.
Also, the STAKE Act was not officially supported by the CDHS/TCS, which,
in fact, officially supported another competing Synar-compliance bill.
However, Hayden did receive recognition for his efforts when he was
awarded the 1995 Tobacco Control Person of the Year by STAT (Stop Teenage
Addiction to Tobacco), a national youth tobacco activist organization
headquartered in Massachusetts.
My quite belated review and comments on the Landrine article were due
to a lengthy series of serious health setbacks and major medical
operations I experienced over the last two and a half years. These
setbacks and operations led to my recent early disability retirement.
Stan Shatenstein's review nicely summarised the essence of the drama,
how the dramatis personae of tobacco control in the USA helped scuttle
"the plausible, if arguable benefits of the McCain bill," which would have
provided the greatest concessions to public health ever imagined, or
indeed now imaginable. Worse, the incident fractured the anti-tobacco
movement along severe earthquake fault-lines. In this telling, says
S...
Stan Shatenstein's review nicely summarised the essence of the drama,
how the dramatis personae of tobacco control in the USA helped scuttle
"the plausible, if arguable benefits of the McCain bill," which would have
provided the greatest concessions to public health ever imagined, or
indeed now imaginable. Worse, the incident fractured the anti-tobacco
movement along severe earthquake fault-lines. In this telling, says
Shatenstein, "the book is a rousing success."
The reviewer dwells on what he perceives as the book's "central
failing": that the author Michael Pertschuk set about mainly to exculpate
Matt Myers and his decision to go into secret negotiations with the
tobacco industry pretty much on his own. (Actually, Pertschuk is harder on
Myers, and so is Myers himself.)
But the book is far richer. It explains what was lost when the
rejectionists vociferously opposed any concession to the industry. It
tells how the "bad cops" Koop and Kessler helped the "good cops" extract
the maximum conceivable in industry concessions -- a perfect inside-
outside strategy until the "bad cops" forgot they were supposed to be
acting. Pertschuk then provides a primer on "Thirteen Ways to Lead a
Movement Backward" (echoing poet Wallace Stevens's "Thirteen Ways of
Looking at a Blackbird"), whose obvious inverse is how to lead a movement
to victory.
The most important lesson from the book, however, is that all the
principals but one were willing to reconsider their roles in the debacle,
to search deeply into their actions and motives, and to examine how they
might have behaved differently. Pertschuk gives his own mea culpa. Even
Ralph Nader learned something new, but Stan Glantz refused to be
interviewed for the book (Pertschuk, personal communication).
When the next opportunity comes, as it surely will, I'd want all
these reflective persons -- Myers, Nader, Pertschuk, Julia Carol -- to be
out in front again.
EDITOR,-- The letter from Henningfield and Rose (Tobacco Control
10:295-296), provides valuable historic information about US Federal
Aviation Administration Policy to prohibit smoking in both the passenger
section and the flight deck. of scheduled passenger flights. They tell of
the smoking ban passed by Congress in 1989. Yes, their letter offers
lessons about political and bureaucratic achievements.
But they told only...
EDITOR,-- The letter from Henningfield and Rose (Tobacco Control
10:295-296), provides valuable historic information about US Federal
Aviation Administration Policy to prohibit smoking in both the passenger
section and the flight deck. of scheduled passenger flights. They tell of
the smoking ban passed by Congress in 1989. Yes, their letter offers
lessons about political and bureaucratic achievements.
But they told only one part of the story. The influence of anti-tobacco
activists, especially Betty Carnes, is of even greater interest and should
not be forgotten. Single handedly, Betty obtained the first non-smoking
flight on a scheduled airline, American Airlines, on one flight, New York
to Phoenix, on 8 August 1971.
******
On August 8, 1971, American Airlines provided three rows of non-
smoking seats on flights between New York and Phoenix, Arizona.
It was an idea whose time had come. The news of it spread like wildfire.
Passengers responded with enthusiasm and commendation.
American Airlines realized it was onto something popular and soon extended
non-smoking seats to other flights. Its competitors were forced to do the
same.
Gradually, the non-smoking rows increased from three to six to a dozen
rows and, within a few years, over half of the rows were non-smoking,
throughout North America, and later around the world.
Gradually, all scheduled flights, worldwide, became smoke-free.
The airlines saved money in all sorts of ways. Cleaning costs went way
down. Their flight attendants were no longer subjected to occupational
smoke. Tar deposits, which had spewed out of air-conditioning systems and
could add up to 45 kilograms in a year when smokers were on board, ceased
to be a non-remunerative payload.
Who achieved this breakthrough, this public health and preventive medicine
achievement, that has spread to many other venues throughout society and
must have saved lives that otherwise might have been lost to second-hand
smoke? Betty Carnes, of Scottsdale, Arizona.
In 1971, Carnes was travelling on an American Airlines plane between
Houston and Phoenix when the air-conditioning and filter system stopped
working. This did not stop Betty's chain-smoking seatmate. He refused to
extinguish his cigarette.
AIt was terribly embarrassing to grab an air bag and be sick in front
of all those people, recalled Carnes.
Because the Carneses were frequent air travellers (her husband, Herbert,
flew to executive meetings of American Home Products in New Jersey),
Betty arranged with Paul Willmore, the American Airlines sales manager in
Phoenix to provide three rows of non-smoking seats, New York to Phoenix
only.
This 30th anniversary is of special significance to me, because Betty was
a fellow birdbander and a long-time correspondent and special friend.
She was the first woman to become an elective member of the American
Ornithologists' Union (AOU), in 1955. She banded 10,000 birds and attended
more consecutive meetings (39) of the AOU than anyone else.
Mary and I visited her at her beautiful retirement home with a three-acre
waterfowl park in Tempe, Arizona. Each year, at the annual meeting of the
AOU, Betty would take the Houston family out to supper, usually at the
Faculty Club at the host University.
Her efforts were not restricted to air travel. She invented the sign,
AThank You for Not Smoking.
In 1973, she succeeded in persuading the Arizona legislature to become the
first state to prohibit smoking in public places, such as elevators,
libraries, art museums, indoor theatres, concert halls and public transit
systems. By 1983, the Arizona law had been the model for similar
legislation in 32 other states.
At the First World Conference on Nonsmokers' Rights, held in
Washington, DC in 1985, Carnes was recognized (along with the late Dr.
Luther L. Terry, who presented the first Surgeon General=s Report on
Smoking in 1964) as one of the Atwo pioneers of the nonsmokers= rights
movement.
Carnes died at Scottsdale on October 15, 1987, but her achievements
deserve to be remembered.
[The was published as an editorial in The Saskatoon Star-Phoenix on
August 9, 2001, one day after "Betty Carnes Day."]
Very much enjoyed this article. Was hoping to learn whether product placement tactics were used in "early" films (pre-1950), because in viewing films from the 30's and 40's, I find it almost impossible to find a scene without smoking. Any thoughts appreciated. Thanks, James Rowland
I disagree totally with Stan Glantz and his view that we abandon youth access efforts.
As usual in every argument there is truth on both sides. He is right in being concerned that this can be an easy way for tobacco companies to look good and that teens will attempt to substitute other social sources. But one of the main sources of such secondary supply is other minors purchasing and then selling on the 'black...
Is it at all possible to recieve, give me direction, on how to obtain a copy of the article which is reference one?
Thankyou in advance for your time and assistance, Julie
For those trying to quit smokeless tobacco, there are some helpful options. Of course, making up one's MIND is the most important thing. Many states now have Tobacco Quitlines, that give phone-based help. Washington's is 1-877-270-STOP, and can probably direct people to other states' lines. To handle the very high nicotine addiction of smokeless tobacco, it often takes combining nicotine patches and nicotine gum. The pat...
I have been using moist snuff for 16 years(kodiak).One can a day and have not had any health promblems or dental.
March 14, 2002
To the Editor:
Maybe the fact that I am writing to you indicates that I still haven’t learned my lesson, but I thought I would give it a try.
In 1996, I met with a young reporter from the Baltimore Sun who wanted to do an article on the resurgence of cigar sales in the U.S. I told him, “Alec, the real story here is that the resurgence has taken place in spite of the cigar...
My name is Joseph Morris and I have been a dipper for the past 10 years. As I am writing this I am 3 days clean of dip.
I'll never forget my freshman year of high school. I was first introduced to dip outside at lunch. It gave me such a buzz and I even threw up. It soon became a lunch ritual. I would dip at lunch and be so buzzed for next periods class thatI would sleep right through it because I was so n...
Rick Kropp PO Box 4305 Clearlake, CA 95422 (707) 994-2911 rkropp4@home.com
December 27, 2001
Dear Tobacco Control Editor:
The Landrine, Klonoff, and Reina-Patton’s article “Minors' access to tobacco before and after the California STAKE Act” in the Summer 2000 Supplemental Issue of Tobacco Control is an excellent article summarizing a carefully planned and executed study. Its findings are impo...
Stan Shatenstein's review nicely summarised the essence of the drama, how the dramatis personae of tobacco control in the USA helped scuttle "the plausible, if arguable benefits of the McCain bill," which would have provided the greatest concessions to public health ever imagined, or indeed now imaginable. Worse, the incident fractured the anti-tobacco movement along severe earthquake fault-lines. In this telling, says S...
EDITOR,-- The letter from Henningfield and Rose (Tobacco Control 10:295-296), provides valuable historic information about US Federal Aviation Administration Policy to prohibit smoking in both the passenger section and the flight deck. of scheduled passenger flights. They tell of the smoking ban passed by Congress in 1989. Yes, their letter offers lessons about political and bureaucratic achievements. But they told only...
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