@article {Shatenstein97, author = {S Shatenstein}, title = {If it bleeds, it leads: the pathos derby}, volume = {13}, number = {2}, pages = {97--99}, year = {2004}, doi = {10.1136/tc.2004.008276}, publisher = {BMJ Publishing Group Ltd}, issn = {0964-4563}, URL = {https://tobaccocontrol.bmj.com/content/13/2/97}, eprint = {https://tobaccocontrol.bmj.com/content/13/2/97.full.pdf}, journal = {Tobacco Control} }