RT Journal Article SR Electronic T1 If it bleeds, it leads: the pathos derby JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP 97 OP 99 DO 10.1136/tc.2004.008276 VO 13 IS 2 A1 S Shatenstein YR 2004 UL http://tobaccocontrol.bmj.com/content/13/2/97.abstract AB