RT Journal Article SR Electronic T1 Changing the future of tobacco marketing by understanding the mistakes of the past: lessons from “Lights” JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP i43 OP i44 DO 10.1136/tc.10.suppl_1.i43 VO 10 IS suppl 1 A1 Diane Canova A1 Matthew L Myers A1 Daniel E Smith A1 John Slade YR 2001 UL http://tobaccocontrol.bmj.com/content/10/suppl_1/i43.abstract AB