TY - JOUR T1 - Big Mac index of cigarette affordability JF - Tobacco Control JO - Tob Control SP - 280 LP - 282 DO - 10.1136/tc.11.3.280-b VL - 11 IS - 3 AU - A Lal AU - M Scollo Y1 - 2002/09/01 UR - http://tobaccocontrol.bmj.com/content/11/3/280.3.abstract N2 - As for any other commodity, demand for tobacco responds to price changes: when prices rise, demand for tobacco falls. Price increases encourage cessation,1 reduce average cigarette consumption among continuing smokers,2 and deter initiation.3 Tax increases are thus widely accepted as a key component of tobacco control policy.4–6In calling for increases in tobacco tax, tobacco control advocates often find it useful to compare cigarette prices internationally with those in their own country. To do this, they must somehow convert prices in other countries using a standard measure, most commonly the price in $US. Exchange rates, however, may be … ER -