TY - JOUR T1 - USA: talking to the lads JF - Tobacco Control JO - Tob Control SP - 13 LP - 13 DO - 10.1136/tc.11.1.13 VL - 11 IS - 1 AU - David Simpson Y1 - 2002/03/01 UR - http://tobaccocontrol.bmj.com/content/11/1/13.abstract N2 - Cover of a recent edition of Real Edge, a “lad's” magazine mail shot financed by BAT's US subsidiary Brown & Williamson. A clearer image is emerging about the likely trends in tobacco promotion over the next few years in countries where tobacco control measures or social pressure make life increasingly difficult for tobacco companies. “Permission marketing”, in which tobacco manufacturers gather the names, addresses, and lifestyle details and preferences of consumers who claim to be smokers, is growing fast as the companies try to build up massive databases to ensure that even if they lose the right to use … ER -