%0 Journal Article %A A L McAlister %A V Rabius %A A Geiger %A T J Glynn %A P Huang %A R Todd %T Telephone assistance for smoking cessation: one year cost effectiveness estimations %D 2004 %R 10.1136/tc.2003.004515 %J Tobacco Control %P 85-86 %V 13 %N 1 %X A randomised trial evaluated the American Cancer Society’s telephone counselling service to assist smoking cessation. Counselling nearly doubles a smokers’ odds of quitting and maintaining cessation for one year. The estimated cost for each case of maintained smoking cessation attributable to counselling availability is approximately $1300. %U https://tobaccocontrol.bmj.com/content/tobaccocontrol/13/1/85.full.pdf