TY - JOUR T1 - The Lighter Side JF - Tobacco Control JO - Tob Control SP - 74 LP - 74 VL - 14 IS - 2 A2 - , Y1 - 2005/04/01 UR - http://tobaccocontrol.bmj.com/content/14/2/74.abstract N2 - Rhymes with Orange, … ER -