PT  - JOURNAL ARTICLE
AU  - Pollay, R
TI  - Zebras in Russia! Where next?
AID  - 10.1136/tc.12.1.89
DP  - 2003 Mar 01
TA  - Tobacco Control
PG  - 89--90
VI  - 12
IP  - 1
4099  - http://tobaccocontrol.bmj.com/content/12/1/89.short
4100  - http://tobaccocontrol.bmj.com/content/12/1/89.full
SO  - Tob Control2003 Mar 01; 12
AB  - The zebra may seem an odd choice as a brand image for a new cigarette in Russia, but subtle tobacco marketing forces are, as always, at work