TY - JOUR T1 - Sri Lanka: film’s big puff for smoking JF - Tobacco Control JO - Tob Control SP - 121 LP - 122 DO - 10.1136/tc.12.2.121-a VL - 12 IS - 2 AU - D Simpson Y1 - 2003/06/01 UR - http://tobaccocontrol.bmj.com/content/12/2/121.2.abstract N2 - Product placement of cigarettes in movies is nothing new, though for a time, following the publication of hard evidence of tobacco companies’ efforts to get their cigarettes into popular movies in the hands of young people’s screen idols, there was a temporary reduction in this insidious form of promotion. It has crept back again, of course, if with a little more subtlety than before. In Sri Lanka, though, an extraordinarily overt promotion of … ER -