PT  - JOURNAL ARTICLE
AU  - Wakefield, M
AU  - Letcher, T
TI  - My pack is cuter than your pack
AID  - 10.1136/tc.11.2.154
DP  - 2002 Jun 01
TA  - Tobacco Control
PG  - 154--156
VI  - 11
IP  - 2
4099  - http://tobaccocontrol.bmj.com/content/11/2/154.short
4100  - http://tobaccocontrol.bmj.com/content/11/2/154.full
SO  - Tob Control2002 Jun 01; 11
AB  - Faced with bans on advertising, the tobacco companies are looking to new, more subtle ways of maintaining their brands' profile in the public eye