TY - JOUR T1 - My pack is cuter than your pack JF - Tobacco Control JO - Tob Control SP - 154 LP - 156 DO - 10.1136/tc.11.2.154 VL - 11 IS - 2 AU - M Wakefield AU - T Letcher Y1 - 2002/06/01 UR - http://tobaccocontrol.bmj.com/content/11/2/154.abstract N2 - Faced with bans on advertising, the tobacco companies are looking to new, more subtle ways of maintaining their brands' profile in the public eye ER -