RT Journal Article
SR Electronic
T1 My pack is cuter than your pack
JF Tobacco Control
JO Tob Control
FD BMJ Publishing Group Ltd
SP 154
OP 156
DO 10.1136/tc.11.2.154
VO 11
IS 2
A1 Wakefield, M
A1 Letcher, T
YR 2002
UL http://tobaccocontrol.bmj.com/content/11/2/154.abstract
AB Faced with bans on advertising, the tobacco companies are looking to new, more subtle ways of maintaining their brands' profile in the public eye