TY - JOUR T1 - Corporate social responsibility and the tobacco industry: hope or hype? JF - Tobacco Control JO - Tob Control SP - 447 LP - 453 DO - 10.1136/tc.2003.006676 VL - 13 IS - 4 AU - N Hirschhorn Y1 - 2004/12/01 UR - http://tobaccocontrol.bmj.com/content/13/4/447.abstract N2 - Corporate social responsibility (CSR) emerged from a realisation among transnational corporations of the need to account for and redress their adverse impact on society: specifically, on human rights, labour practices, and the environment. Two transnational tobacco companies have recently adopted CSR: Philip Morris, and British American Tobacco. This report explains the origins and theory behind CSR; examines internal company documents from Philip Morris showing the company’s deliberations on the matter, and the company’s perspective on its own behaviour; and reflects on whether marketing tobacco is antithetical to social responsibility. ER -