RT Journal Article SR Electronic T1 Corporate social responsibility and the tobacco industry: hope or hype? JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP 447 OP 453 DO 10.1136/tc.2003.006676 VO 13 IS 4 A1 Hirschhorn, N YR 2004 UL http://tobaccocontrol.bmj.com/content/13/4/447.abstract AB Corporate social responsibility (CSR) emerged from a realisation among transnational corporations of the need to account for and redress their adverse impact on society: specifically, on human rights, labour practices, and the environment. Two transnational tobacco companies have recently adopted CSR: Philip Morris, and British American Tobacco. This report explains the origins and theory behind CSR; examines internal company documents from Philip Morris showing the company’s deliberations on the matter, and the company’s perspective on its own behaviour; and reflects on whether marketing tobacco is antithetical to social responsibility.