TY - JOUR T1 - Tobacco advertising in cyberspace JF - Tobacco Control JO - Tob Control SP - 88 LP - 88 DO - 10.1136/tc.11.2.88 VL - 11 IS - 2 A2 - , Y1 - 2002/06/01 UR - http://tobaccocontrol.bmj.com/content/11/2/88.abstract N2 - The rocket scientist on the cover was used by Brown & Williamson in 1958 to convey the impression that intelligent and thoughtful people were smokers, and smokers of their Viceroy brand, of course. This campaign, although it ran for only a year or so, had many other finely executed and beautiful variants featuring professionals who each “thinks for himself” and “knows the difference between fact and fancy”: an electrical engineer, an atomic physicist, a newspaper editor, an astronomer, a TV journalist, an anthropologist, an automobile designer, and even a football coach. Also evident is the … ER -