TY - JOUR T1 - Canada: the case of the unexpected website JF - Tobacco Control JO - Tob Control SP - 224 LP - 224 VL - 14 IS - 4 AU - David Simpson Y1 - 2005/08/01 UR - http://tobaccocontrol.bmj.com/content/14/4/224.1.abstract N2 - For some years now, health organisations in several countries have been using creative internet strategies to counter tobacco promotions. One technique is to set up a health oriented website with a very similar name to a tobacco industry site involved in cigarette promotion aimed at internet savvy young people. The key feature of the health site is to give the lie to what the industry site is really all about. For example, in 2002, when BAT was caught … ER -