TY - JOUR T1 - New Zealand: new graphic warnings encourage registrations with the quitline JF - Tobacco Control JO - Tob Control SP - 72 LP - 72 DO - 10.1136/tc.2008.027649 VL - 18 IS - 1 AU - J Li AU - M Grigg Y1 - 2009/02/01 UR - http://tobaccocontrol.bmj.com/content/18/1/72.abstract N2 - Graphic warnings on tobacco product were introduced in New Zealand on 28 February 2008 and retailers had up to six months to comply. The warnings cover 30% of the front and 90% of the back of the packaging. Each warning label contains a picture depicting health effect(s) caused by smoking, and is enhanced by a warning message printed in both English and te reo Māori (the language of the indigenous people of New Zealand). Another positive aspect of the new warnings is a supportive cessation message included on the back of the packaging with the quitline number.The aim of … ER -